Fashion
The H&M x Balmain Video Is All About Dance
The new H&M x Balmain collaboration is hitting stores next month, and what better way to celebrate than with a dance party? Kendall Jenner learned to vogue and twerk for the H&M x Balmain campaign, because there's just nothing she can't do.
Excitement for the highly anticipated collab all started when Jenner turned the Billboard red carpet into a runway by wearing a fabulous black and white H&M x Balmain jacket. Fashionistas got even more amped when they finally saw the full collection. Now the brand has released a behind-the-scenes video detailing the making of the ad campaign to get people even more pumped for the launch.
The sneak peek video features Jenner and the rest of the #BalmainArmy dancing on a moving subway, wearing the fabulous designs. Picture slicked back ponytails, awesome moves, and fabulous outfits. If Jenner was a pop star, this is exactly how I'd imagine one of her concerts to look.
Jenner also uploaded a photo to Instagram of herself learning how to twerk on the set. It's not easy to tell whether she mastered the dance move or not from her photo, but it does seem like she's having tons of fun, which is all that really matters.
Jenner's dance moves weren't what initially landed her a starring role in the campaign. According to Yahoo! Style, Oliver Rousteing was drawn to her ability to inspire others.
"The campaign has to reflect the Balmain Army and for me, [Jenner] is the most important. She is an icon. I’m inspired by her. For me she is the new Naomi, Claudia, Cindy. You know the type of models where people want to be her," Rousteing told Yahoo! Style. "She’s just amazing and inspires an entire generation. I love that she’s global, and loves music, dancing, she’s the Balmain girl."
There's no denying that Jenner is one of the most influential teens out there. She has an enormously successful career and over 39 million Instagram followers. Jenner also happens to be just as good at modeling clothing as she is at busting a move on a subway.
Don't believe me? See for yourself.
