Sorry seems to be the hardest word for Snapchat CEO Evan Spiegel — but an apology is finally here! After that entirely preventable New Year's Eve hack that saw 4.6 Snapchat users' numbers and names posted on the interwebs, Spiegel has spent a whole ten days appearing on chat shows and shrugging his shoulders in a "sorry, I'm not sorry" fashion. Until now.

Well, Spiegel didn't say sorry with his own words or anything, but this just-posted company blog kind of counts. "Our team continues to make improvements to the Snapchat service to prevent future attempts to abuse our API," it reads. "We are sorry for any problems this issue may have caused you and we really appreciate your patience and support."

Huh. Well, that one might have to do. Speigel had so far flat-out refused any sort of apology for Snapchat's users, which probably shouldn't be that surprising considering he admitted to stealing the whole idea for Snapchat from a college buddy, and was outed in Forbes for pretending that Mark Zuckerberg desperately tried to meet him.

In response to the leak, Spiegel went on the Today show to shrug his shoulders, as if to say "Eh, happens." As we reported:

On Friday morning, on the Today show, Spiegel finally responded to the massive, privacy-invading hack. Laughing nervously, he said: ”At the time, we thought we had done enough.”
Interviewee Carson Daly described Spiegel as “outraged,” but we think he was actually just sort of frustrated-looking. Maybe because he didn’t like the words he was saying. Maybe they tasted funny.

Anyway, it finally happened! Snapchat looked backwards! It felt something! It could have happened while Spiegel was sulking into the office with his triple-gloomy latté, or perhaps tied up, hands bound in a supply closet while office minions overtook the company blog, but an apology has been made! They even released an update to improve security!

They even signed it, "Love, Team Snapchat."

Now that wasn't so bad, was it, Evan?

Image: Getty