American Apparel Mannequins Display Public Hair in New York City Store
On Thursday morning pedestrians strolling on East Houston Street in New York City were treated to the sight of American Apparel window mannequins in sheer lingerie sporting a full bush of pubic hair. Is this art? Is it fashion? None of the above. It's a marketing tactic by American Apparel to bring in the Valentine’s Day shopper.
The Observer reports that the display was meant to re-imagine the meaning of the holiday. American Apparel District Visual Manager Dee Myles told the paper:
An american Apparel rep told ELLE.com that the store display is a celebration of natural beauty:
Women should not be ashamed of the body and (ahhhem) hair we are given. And, yes, a real conversation needs to be had about what is sexy, beautiful, and feminine. But this smells less like a grand statement about feminism in modern society and more like a publicity stunt, especially when the messenger is notorious for their checkered past.
Between the Period Power t-shirt, the ridiculous Halloween costumes, sexual harassment allegations against Charney, questionable hiring policies, and previous ad controversies (nope, this isn't the first time they have used pubic hair to gain attention), American Apparel is not in the best position to wax philosophic on female body image acceptance.
Image: American Apparel