If you are geographically lucky, you definitely want to get your butt to a mall today (Dec. 28). That's because Yeezy Adidas Boost 350s are being sold at select PacSun outposts starting tomorrow, Dec. 29. Wait, how does this work? Here's the deal (which has asterisks): The kicks will only be available tomorrow to those who sign up for a raffle granting the chance to purchase by visiting their local participating PacSun today. It's basically like buying a lottery ticket. How's that for jumping through hoops? But if you are one of the chosen few, it'll be soooooo worth it once you rock your Boost 350s.
So it's not going to be as simple as showing up super early and waiting in line overnight in order to get your mitts on a pair of these sneakers. Like Kylie Jenner's sold-out-everywhere Lip Kits, these shoes are available in limited supply, which further ups their cult status and the fevered excitement around them. After all the hype and hoopla about the are-they-or-aren't-they black Yeezy Boost 750s, this news should entice and enthrall sneaker pimps.
Here are the critical things you need to know about how to try to nab a pair of Yeezy Boost 350s, which will be available at just 15 PacSun locations — most of which are in California.
Pay attention. It's simple but specific. I found this out only because I am on the PacSun email list.
1. The Raffle
This whole promotion is in-store only; there is no online component. You have to enter an in-store raffle to earn the chance to purchase a pair at participating PacSun stores. The raffle begins and ends today at each participating store's local closing time. Show up, enter the raffle today. Show up, buy the shoes at the same store tomorrow — pending availability.
2. The Locations
These are the stores that will have the shoes. So be sure to enter the right local raffle.
Brea Mall (CA)
Del Amo Center (CA)
Glendale Galleria (CA)
Los Cerritos Center (CA)
San Fransisco Chopping Center (CA)
Third Street Promenade (CA)
Wood field (IL)
Lakeside Shopping Center (LA)
Garden State Plaza (NJ)
Roosevelt Field (NY)
Queens Center (NY)
Town Center At Easton (OH)
Baybroom Mall (TX)
Northpark Center (TX)
3. The Fine Print
The retailer notes that the shoe comes with "unique circumstances, high demand, and limited supply." Due to the much-desired nature of these kicks, a "one pair per customer" policy will be strictly enforced while supplies last. If you try to get more than a single pair, your order will be canceled. This policy should protect against eBay price gouging.
PacSun also promises nothing ... like your order being fulfilled. That's because it's first-come, first-serve. So you actually may want to enter the raffle and then wait in line overnight as well. I told you it wasn't going to be easy with Yeezy!
It's worth noting that the Yeezy Boost 350s are all in the Kardashian family. Kanye West's hard-to-get, much-coveted kicks will be sold at the same mall boutique where his sisters-in-law Kendall and Kylie Jenner have their own branded line!
Images: Adidas (4); PacSun/Instagram (1)