Though it is filled with beauty and vitality, curly hair can be a challenge to take care of. So if you have a mane full of ringlets, you might spend your days scouring beauty shops and blogs for haircare products that will help keep your hair manageable and magnificent. Controlled Chaos, one of the products to be featured in Friday night's upcoming episode of Shark Tank , may just be what you're looking for. Update: Controlled Chaos products are now available on the company's website.
I'll get into what Controlled Chaos is all about in a little bit, but I'm just going to say right off the bat that this haircare product better be pretty darn special in order to stand out in the Sharks' eyes. The beauty industry is one where there's always going to be a lot of money to be made. However, it's also a saturated market filled with major power players ready to eat smaller companies like Controlled Chaos alive.
This is a fact that we've heard from the Sharks time and time again in regards to beauty products that walk through those scary Tank doors, and one that I'd be surprised if it didn't get mentioned during Friday night's episode. However, there's always the possibility that Controlled Chaos is so amazing that at least one Shark will just have to invest in it. Crazier things have happened in the Tank, after all. Here are some things we already know about Controlled Chaos that might pique your interest as well.
It's A New Product
Controlled Chaos is a product designed to help those with curly hair keep their locks luscious and frizz-free. But if you haven't heard of Controlled Chaos before, that's OK. The product will be making its national TV debut on Shark Tank Friday, which means it's going to be very early for the Sharks to invest in, something that tends to not work in the entrepreneur's favor.
But It's Also An Old Product
OK, so Controlled Chaos has technically been out in the market for years, just under another name. Controlled Chaos used to be known as Curl Up & Shine Crème, which was sold by a company named Use Me! Products. This company launched in March 2012 at America's Beauty Show, according to one of the company's Shark Tank audition videos on YouTube (more on that later). Not only were its products, which also included a moisturizer for fine hair, volume mist, and straightening gelée, all about making your look good, but they're also about making an impact. That's because they used vegan and organic ingredients, were sulfate and paraben free, were sold in BPA-free bottles, and were made in the United States. With the exception of "some improvement in ingredients" and new packaging, Controlled Chaos basically helps keep curls looking fresh and healthy in the same way that Use Me! Products' Curl Up & Shine Crème did. Here's hoping focusing on one product pays off for this company.
And It's A Product You Can't Have... Yet
Because Controlled Chaos hasn't officially launched yet, it is not yet available for purchase, although you can still find the Curl Up & Shine Crème on Amazon. The company's social media profiles are live, but its website is not as of the time of this writing. It better be ready by the time Controlled Chaos' Shark Tank appearance rolls around because this captive audience of viewers looking to buy the product will want the least chaotic experience possible.
Its Creator Knows What She's Talking About
Many hairstylists have created their own haircare products, and that's exactly the case with Controlled Chaos. This product was created by Alanna York, a stylist and the owner of Head Games Salon for Hair & Body in Portland, Maine. But even more important than having professional experience in the hair industry, York knows firsthand what it's like to live with and style curly hair as a self-described "ultimate curly specialist," according to her bio on Head Games' website. It's no wonder York is the hair, I mean, the face of the company.
Its Shark Tank Appearance Has Been A Long Time Coming
York has tried to get on Shark Tank at least two different times over the past three-and-a-half years, as is made evident by two different audition tapes for the show floating around on the Internet. York upped the style and production value in the more recent video above, which was uploaded to Vimeo about a year ago, and gave a better overview of what the products are and what they can do for you, in my opinion. It's unclear exactly what eventually caught the eye of Shark Tank, but hopefully the wait will be worth it.
It's Worthy Of An America's Next Top Model Favorite
We've seen Miss J. Alexander rock a variety of hairstyles as a judge and runway coach on America's Next Top Model over the years. So it's no surprise that York would hope to get his approval on her line of haircare products. Miss J. struck a pose with York in support of Use Me! Products a few years ago. Though Miss J.'s hair is covered up in this pic, it's so delightful that you won't soon forget it.
Let's hope Controlled Chaos makes the same lasting impression on Shark Tank.
Images: Michael Desmond/ABC; Giphy (2)