Listen up, gentlemen. Whether you think so or not, you need to take proper care of your skin just as much as the ladies do. Perhaps the male-targeted skincare line S.W.A.G. Essentials' appearance on the Dec. 5 episode of Shark Tank will convince you of that. I wonder if any of the male sharks have a particularly rigorous grooming regime. They all seem to clean up pretty well, especially Daymond John and Robert Herjavec, who usually look very put together and stylish. All in all, I certainly can't say any of them are slobs or anything like that. However, they never really seem too crazy about beauty products, especially those meant specifically for men.
Oh well. If nothing else, I bet the sole female shark in this episode, Lori Greiner, will perk up when the founder of S.W.A.G. Essentials, Lydia Evans, pitches her product to the millionaire investors. I don't think this because Lori is a woman; I think it because of her QVC connections. And nothing screams "Buy me!" at 3 a.m. during an insomnia spell like some fancy soap. But here's why S.W.A.G. Essentials are still good products in the light of day.
The name is better than it first appears
Yes, the name S.W.A.G. Essentials certainly sounds like it's trying to be all cool and hip with the kids these days, but the periods in between those letters aren't just for show. S.W.A.G. is an acronym for "Soaps, Washes, And Grooming." And those are exactly the types of products the company sells. Would you look at that? Included in the collection is a three-in-one soap that cleanses, exfoliates, and disinfects your skin, a moisturizing aftershave, and a foot balm so your skin can look fresh from head to toe.
It's got the backing of a skincare expert
Sometimes on Shark Tank, the entrepreneurs know very little about their product beyond knowing how to sell it. That's not the case with S.W.A.G. Essentials whose founder Lydia Evans is a licensed medical esthetician. In fact, the inspiration for the products came when Evans' brother, "a Master Barber," asked her to create something that would help men soothe their ingrown hairs, razor burn, and breakouts. And she did just that.
You can get your hands, er, face on this now
S.W.A.G. Essentials products are currently sold through the company's official website. They're also available in a few barber shops and hair salons in Texas, in case you live nearby and want to pick some up stat.
They make products for women, too
Ladies, if you're feeling a little bit left out with all of this talk about skincare for men, don't worry. Evans has you covered. She launched a line of grooming products for women this fall called La Bella Dolce, which includes body butter, face scrub, and body mist. You can also purchase these products on the S.W.A.G. Essentials official website.
So ultimately, will S.W.A.G. Essentials' Shark Tank experience be smooth or bumpy? There's no telling right now, but whatever the outcome, with a name like S.W.A.G. Essentials, the product better bring it.
Image: Adam Rose/ABC