You need to block out March 15 on your schedule. That's when the new The Estee Edit collection, guest edited by Kendall Jenner and Irene Kim, launches. You will want to dedicate a significant chunk of your time on that day shopping the 82-piece beauty and skincare product collection, aimed at millennials and created by the venerable Estee Lauder brand. Where can you buy The Estee Edit collection, which celebrates #beautyattitudes? You will be able to purchase the items at your fave beauty destination.
The Estee Edit will be widely available at Sephora stores and at Sephora.com as of March 15. So you will have plenty of access to what will no doubt be an amazing launch.
The products will be sold on the Estee Lauder site but not until July. At first, Sephora will serve as The Estee Edit hub.
As Women's Wear Daily noted, the collection is mostly makeup, with a few skincare items included. There are products that fall under "The Edgiest" attitude and those are highly pigmented eye shadows and lipsticks. There are also products that will be categorized as "The Barest," which sound more minimal and offer sheer washes of color.
Are you totally emerald with envy right now over this jewel-toned green shadow? So. Much. Color. Payoff.
Look at these two beauties! Both have their own unique style, with Jenner being more classic and Kim being more edgy. Clearly, The Estee Edit is going to offer something for everyone, no matter your street or personal beauty style.
Bustle reached out to Estee Lauder reps for comment and they did confirm the March 15 launch date. Since the collection is scheduled to arrive in just under two months, we'll report back on more details and products as we receive them. But we are perked up and eager to see and hear more about The Estee Edit!
For now, you can satisfy your hunger for more details by following The Estee Edit's official Instagram. There are a few teaser pics posted there. The brand is pushing its #beautyattitudes hashtag. Expect to see that term grow over social media leading up to and upon launch.
That said, you will need to get your butt to a Sephora or point and click the Sephora site on March 15. We'll keep you informed of news and products as we learn more because The Estee Edit is going to be everything in 2016.
Images: The Estee Edit/Instagram (3)