It's almost Super Bowl Weekend, which means we'll all soon be drowning in beer, football, and more food than we can possibly ever dream of eating. To celebrate, Taco Bell is releasing a mystery menu item, but it comes with a a couple of twists. First, that "mystery" thing? They're serious about it — we have no idea what it's actually going to be. Taco Bell won't reveal what it is until their Super Bowl commercial airs during the big game.
However, there's another twist in store, too: Starting on Saturday, Feb. 6 — that is, two days before it's available to the public — you'll be able to pre-order the mystery item online and pick it up at your nearest Taco Bell location between 2 and 4 p.m. That's right: You'll be able to see for yourself what the mystery item is before everyone else!
Taco Bell announced its mystery menu item in a very creative way, dropping a press release that was filled with words that are hidden by a black bar, thereby adding to the element of surprise. "We aren't revealing details of our spot until the big game, but we will have ways for our fans to engage with us in the weeks leading up to Super Bowl 50. This build up will pay off with one of the most exciting announcements from the Taco Bell brand to date," Taco Bell's chief concept and brand officer, Chris Brandt, told Business Insider about the development.
This is all pretty significant, and not just because it's such a clever idea: It's also the first time Taco Bell has allowed pre-ordering. As a customer, you'll of course be taking a risk (what if the mystery item turns out to be something that just doesn't do it for you?); however, if you really want to up the ante, Taco Bell is allowing each customer to order up to five of the mystery items. How big a risk are you willing to take? You decide.
At least Taco Bell has revealed a few clues about the mystery item: We know that it costs $2.99, and thanks to the allergy information, we also know that it contains wheat flour, milk, soy, pepper jack and cheddar cheese, tomatoes, seasoned beef, and lettuce. That's actually quite a bit of information! First We Feast thinks that the mystery item is a Quesalupa, which is like a Chalupa but with a cheese core. Apparently the Quesalupa was supposed to be released last year, but was pushed back to Feb. 8 — which just so happens to be the Monday after the Super Bowl. Has the mystery been solved? Maybe.
Regardless, though, I'm sure we'll find out on Saturday what the Taco Bell mystery item is, since pictures will likely be all over social media from those who decided to pre-order. If you want to see the actual reveal, make sure to keep your eyes peeled for Taco Bell's Super Bowl commercial; the ad will run during the first quarter of the game, so we should know fairly early on in the night what the mystery menu item is. This will be the first time that Taco Bell has run a Super Bowl ad in three years, so whatever it is, we can expect it to be big.