Oh, Grandma. That's not hairspray, it's AXE! In the hilarious AXE commercial remake "Old Lady Effect" by The Gay Women Channel, an elderly woman unsuspectedly reaches for a can of the potent deodorant on her vanity instead of the neighboring hairspray and doses her pearly locks. As she leaves her apartment to run errands, the woman gives a coy nod to a lady passerby applying lipgloss, who then smudges the gloss down her face in awe.
The video continues as the elderly woman ventures to the grocery store and a faint gust of wind carries her scent to nearby women, sending them into vampiric-like primal mode, very reminiscent of when Edward catches the scent of Bella's hair for the first time. The über-attractive women continue to hunt the clueless granny down as she runs from her car, to a church, only to get the surprise of her life.
This parody on the misogynistic commercials the deodorant brand typically airs is a refreshing and comedic take. The Gay Women Channel produces videos every Monday and Wednesday, so keep a look out for more gender-bending fun. In the meantime, maybe give your grandma a call and advise her to put her glasses on while getting ready for the day, just to ward off (if she so pleases) the intense attention.