Here's Why Kanye Is Not Happy With Puma

Who knew Kanye West was so protective of his extended family. The music mogul and fashion designer took to Twitter yet again, but this time it wasn't in response to musical criticism. According to his Twitter rant, Kanye West is accusing Puma of "dividing his family," calling out the shoe company for their rumored collaboration with Kylie Jenner. While that deal may have been in the works, it seems Kanye West has sort of squashed it. I wonder how Kylie feels about it all.

This isn't the first time that Kanye West has used Twitter as his platform to air his grievances, and it probably won't be the last. Just mere weeks ago, Kanye, Wiz Khalifa, and Amber Rose got into one of the most epic Twitter beefs social media had ever seen. After Khalifa seemed to subtweet about West's new album title, Kanye sent out a barrage of tweets attacking not only Wiz Khalifa, but also Wiz's son and former partner Amber Rose. Rose responded in perhaps one of the most epically cringeworthy ways possible, and a legendary Twitter moment was born.

Now, West has again sparked major buzz on social media again. This time though, he didn't come for a person. He went straight for major label Puma.

We've heard many murmurings on the Internet that Kylie would be working with Puma, and while those "seven figure" deal rumors ran rampant, West was quick to shoot them down.

And his fury doesn't seem to be subsiding anytime soon either.

While Kanye being involved in a Twitter rant isn't exactly surprising, his supporting his family may seem shocking to many who view the star as self-absorbed. Honestly, that's just misguided. West has always supported the Kardashian and Jenner ladies.

When Kylie Walked His Runway

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Kylie's appearance on Kanye's runway wasn't just publicity for him as many would suggest. Her turn led to major attention being paid to the star, I've got to assume that this was mutually beneficial.

When He Attended Kendall & Kylie's Launch Party

The family who does fashion together, stays together.

When He Majorly Supported Caitlyn Jenner

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Kanye has always been a vocal support of Jenner, and he explains that he's proud to be a member of her family.

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