I have to admit, when I first heard that Hayley Williams' hair dye line goodDYEyoung would be released soon, I was jumping for joy. I also flashed back to purchasing Sun-In hair lightener and my first jar of Manic Panic — in Electric Lava red — at 14 years old. It's been years since the last time that I dyed my hair into a bright, neon shade, but after Williams confirmed on Twitter that goodDYEyoung is vegan and cruelty-free, I was seriously impressed at how socially conscious and progressive this beauty line is. As well all know, there are already vegan and cruelty-free makeup products out there, but there's always room for more.
Plus, the fact that the Paramore singer is so passionate about this dream of hers makes it even more special.
"I’ve never started anything but a band... but a little over four years ago, I decided I’d try my hand at starting a hair dye company," Williams said. "I've made a lot of mistakes, learned a whole lot of cool business lingo... and realized through trial and error that [dyeing] your hair is an art AND a science. It was all worth it to finally be able to tell you that GOOD DYE YOUNG is here, it’s severe, and it’s happening! I can dye happy now!"
If you're eagerly waiting to get your hands on goodDYEyoung, you're not alone. After Williams and her friends posted photos of them wearing the various shades from the line, several fans took to Twitter to show their support and also to express their excitement.
The excitement is real, y'all.
Reuniting emo kids then and now.
Money's no object when it comes to goodDYEyoung.
Even Leo's waiting to get his hands on this line.
I don't think there's ever been any hair dye product that has made people this excited, so kudos to Williams and her goodDYEyoung line.
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