One brand is now giving a whole new meaning to the term "athleisure." Lululemon Lab has landed in NYC, marking the brand's official ascent from activewear to workwear. Yes, the beloved activewear brand is now making clothes that go way beyond your workout, thus successfully taking you from the gym to the streets and anywhere else you may venture. If this sounds like it's right up your alley, you must be wondering — where can you buy the Lululemon Lab clothing? Listen up, athleisure lovers.
As a retail space within Lululemon, the Lab spin-off is all about athletic-inspired leisure apparel that's a bit more polished, combining the label's signature sweat-wicking fabrics with tailored chic designs that center on transition and functionality. Second to only their Canadian location, the NYC Lab is unique to the Big Apple's style, aiming to serve the needs of busy New Yorkers on their daily commutes to take them from work to the gym to drinks in style.
"Lululemon is best in the world with sweat [-wicking clothes], and now we're experimenting with new ways of using the brand's technology and [customer] information and infusing that into other parts of your life," Marcus Le Blanc, the Design Manager for the New York City lab, tells Refinery 29. Looks like the gym-wear brand is here to tackle the rest of our closets, too.
Dying to get your hands on these fabulous designs already? The collection is available in-store only at the Lululemon NYC Lab located at 50 Bond Street. Sadly, that means if you aren't making the trek to the Big Apple any time soon then you won't be able to pick up these threads just yet, but something tells me this range is here to stay.
Better hurry up and get there, because I predict these stylish designs will sell like hotcakes.
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Images: Lululemon (3)