Fellow coffee enthusiasts, listen up, because I arrive today with the answer to all your caffeine-loving prayers. A Starbucks Roastery is opening in New York City in 2018, and guys? It kind of sounds like coffee heaven. According to a Starbucks press release, the new 20,000-square-foot Roastery, complete with small-batch bean roasting, a tasting room, and an immersive Starbucks retail experience, is inspired by the first Starbucks Reserve Roastery and Tasting Room, which opened in Seattle in late 2014. And, according to a statement made by Starbucks CEO Howard Schultz in a press release, the space, which will be at 61 Ninth Avenue in the city's Meatpacking district, aims to be, "the single-best retail experience of any kind." See? I told you it sounds pretty fantastic.
Think of the Starbucks Roastery as the Wizarding World of Harry Potter for coffee aficionados. Starbucks Roastery is more about pulling back the veil into the surprisingly artistic world of innovative coffee-making than it is about pumping out your two-pump half-caf soy caramel latte. And if you've ever wondered how Starbucks sources or transports its beans, you can find out at the Roastery. Customers will be encouraged to interact with baristas and to learn about the sourcing, roasting, and brewing of rare coffees from around the world.
Oh, and it's going to look a little something like this:
The brand new Starbucks Roastery building will be designed by architect Rafael Viñoly, whose work can also be found at The City College of New York's School of Architecture. The future home of the Roastery is one block South of Chelsea Market, previously home to Prince Lumber.
So, New Yorkers, get ready to incorporate this magical sight into your coffee acquisition routine... in approximately two years. Well, you know what they say. Good things come to those who wait. Happy caffeinating!
Images: Courtesy of Starbucks