Fashion

9 Reasons London Fashion Week Will Be Cooler Than NYFW

New York Fashion Week may be about power and empire-building, but London Fashion Week is known for its chill attitude — much like the city itself. Thanks to London’s fashion scene, we get to follow greats like Vivienne Westwood, Alexa Chung, Naomi Campbell, and Kate Moss (can’t get much cooler than KM).

London has been counted as a fashion capital for ages, but often it lives in the shadow of Paris and New York; this year, Global Language Monitor kicked London down to number three on its annual list of most stylish cities after a two-year run at the top spot. But I'm sure trendy Londoners didn't get their knickers in a twist. To some, London may not seem most stylish, but must-see shows from top designers, exciting collaborations, and a little digital strategy will keep it the city cool built. Here are nine reasons why London Fashion Week may be even more fun than what you just saw go down in New York. Cheers!

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Bloggers Welcome

LFW has created a blogger outreach strategy specifically designed to cater to the online community. More than 2,000 bloggers are registered to attend, and the British Fashion Council (BFC) — the across the pond version of U.S.’s CFDA — is welcoming them with open arms. Bloggers will be provided a briefing packet with on-site facilities information and access to daily highlight videos and images. They will also be provided blogger only on-site space (hello laptops and charging stations!). This means more goodies for those of us behind our computers, too.

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Join In the LFW Love

In honor of LFW’s Valentine’s Day opening, BFC launched the Love LFW campaign. Fans can share their favorite image from LFW on Twitter or Facebook using the hashtag #LoveLFW. The best images will be featured on LFW’s Pinterest board, shared on Twitter, and entered into a drawing to win two tickets to Vodafone London Fashion Weekend.

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Tom Ford

‘nuf said.

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Fashion Show Sketches for All

File sharing site WeTransfer has teamed up with BFC and illustrator Damien Cuypers to showcase LFW show sketches. The images will be made available on WeTransfer.com.

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Topshop Goes 3-D

Topshop will be treating its fans to a 3D virtual front row experience. On February 16, Topshop’s Unique show will be live-streamed from Turbine Hall into a virtual world at the retailer’s Oxford Circus store. Store customers can don headsets to view the virtual show.

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Mulberry + Cara Delevingne

Design house Mulberry will be hosting a presentation instead of a runway show this season, but that hasn’t stopped the brand from creating a buzz. Model Cara Delevingne is the face of Mulberry’s new collection, and has a teaser video of her traipsing about Paddington Station. And anywhere there’s Cara, there’s a good time.

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The Next Christian Lacriox?

Due to his impeccable details and lace work, Erdem Moralioglu is seen by some as England’s answer to French couturier Christian Lacriox. If that’s the case, then there’s going to be some good stuff coming down the runway in London.

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Next Big Thing: Peter Pilotto

Fresh off of a big 2014 BFC/Vogue Fashion Fund win, and now breaking records with their Target collaboration, Peter Pilotto designers Peter Pilotto and Christopher De Vos set their sights on LFW. Everyone is waiting to see what this collection holds. Prints, prints, prints!

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Royal Family-Watch

The possibility of a Royal Family sighting is exponentially higher in London. I don’t think the Duchess of Cambridge will be front row at McQueen, but I’ll take a marquis or lord something or other.

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