It's not just about clothes! Lady Gaga and Elton John's Love Bravery collection lands online via the Macy's site this weekend and arrives in 150 Macy's stores as of May 9. This is a true "OMFG" moment in both fashion and pop culture. The limited edition Love Bravery collection is all-encompassing because duh! Everything Mother Monster does is larger than life and Elton John is pretty stylish and snazzy, too.
Love Bravery, which will be available through August, was co-created with Gaga's designer little sister Natali Germanotta and the singer's beloved stylist and designer Brandon Maxwell, for whom Mother Monster played fashion assistant during NYFW last year.
So what's in it? What can you plan to shop and add to your own wardrobe and beyond?
The cute, music-inspired collection range is full of clothing and accessories. There tees, crop tops and sweatshirts, as well as beanies and outerwear. Patches and pins shaped like guitars, mics, and more? Yep, Love Bravery has those, too.
Cool items like water bottles, keychains, and skateboards also comprise the line.
The apparel and accessories are adorbs, because of course they are. But you can also feel good about shopping these items. That's because 25% of each purchase will support Gaga's Born This Way Foundation and the Elton John AIDS Foundation, according to Women's Wear Daily.
You can passively and fashionably do good by shopping Love Bravery, which is designed "to inspire compassion and combat prejudice." See I told you this line was about so much more than clothes. It's about more than accessories and cute stuff. It has a positive motive and an uplifting message.
While you have a several-month window to shop, I don't see any reason to delay in scooping up the pieces you want now, especially since the collection is hooked up to good causes.
What else is "in" Love Bravery? There are scarves, Neoprene backpacks, and clutches that come in the shape of sunglasses, pianos, and hearts, like the one posted above. Who wouldn't want to carry that baby around?
Another amazing element of this collection? It's insanely affordable, with pieces starting as low as $12 and going as high as $99. You can purchase a bunch of stuff without emptying your piggy bank and while supporting good causes.
Love Bravery boutiques will live on main floors in Macy’s stores.
Images: Courtesy Love Bravery (3)