In her latest campaign strategy, Hillary Clinton released a video about Donald Trump on Twitter. The candidate and former First Lady accused the presumptive GOP nominee of treating his potential presidency like a reality show, which it is definitely not. The clip featured a number of Trump quotes that illustrate why, according to Clinton, a Trump presidency is "a risk we can't afford."
Clinton is not the first to accuse Trump of viewing the presidency as he did the filming of The Apprentice or Celebrity Apprentice -- earlier this month, President Obama accused Trump of treating the presidency like a reality show, saying in a news conference that reporters and the public must scrutinize Trump's record and past statements when considering him for president. Obama went on to make the statement that, "This is not entertainment. This is not a reality show. This is a contest for the presidency of the United States."
Trump's show The Apprentice began in 2008 and he quickly became known for yelling "You're fired!" at contestants who would be subsequently excused from the televised business contest. Throughout the seasons, Trump maintained an entertaining persona that worked for TV ratings, but definitely won't work in the White House.
Clinton's video attacks Trump using his own quotes from previous interviews. In one segment, Trump asserted his expertise when consulting on foreign affairs: "I'm speaking with myself...because I have a very good brain and I've said a lot of things." I mean, someone bragging that they have "a very good brain" is actually pretty hilarious, but then again that's Clinton's whole point — a presidential campaign shouldn't be treated as an entertaining event.
Later in the video, Clinton included Trump's defensive stance on ISIS, in which the candidate claimed he would "know how to bring ISIS to the table or...defeat ISIS very quickly, and I'm not going to tell you what that is tonight." Classic cliffhanger from The Donald. But cliffhangers are not appropriate when you're running for president and you're asked to explain your national security plan.
This video made clear that Trump has surrounded himself with likeminded individuals who also value the appeal of living life like a perpetual reality show. His senior adviser, Paul Manafort, told MSNBC's Chris Matthews on Hardball that the presidency is "the ultimate reality show."
At the end of Clinton's ad, as the dramatic music comes to a close, the screen reads: "This isn't a reality show. It's the presidency," followed by a single frame that says "Donald Trump is a risk we can't afford." Truer, more sobering words have never been spoken.
As the candidates gear up for their parties' conventions, you have to wonder: Will the "risk we can't afford" talking point become a major one for Clinton's campaign? It's surely a commendable and serious counter to Trump's entertaining, reality-TV style rhetoric.