We adore Moschino's over-the-top aesthetic almost as much as we love the occasional McDonald's McFlurry or fries. And somehow, the Moschino Fall 2014 collection combined both in one beautiful albeit confusing presentation.
Moschino used the golden arches as delightfully quirky inspiration for the first half of the show, with models serving up quilted red purses like waitresses, and donning idiosyncratic sweatshirts emblazoned with the words "Over 20 Billion Served." The overall tone of the show was classic Moschino kookiness, but somehow we were left wondering if we were craving the fashions or food.
Moschino didn’t completely abandon its dedication to classic '50s silhouettes, pencil skirts, and pussy bow blouses with its Fall 2014 collection; the timeless pieces just happened to be rendered in the shocking yellow and red of your local drive-through. The pinnacle of Moschino’s fast food fashion, however, was a plush red and yellow robe worn with — what else? — red stilettos.
Moschino's fast food obsession extended to accessories, as well. One of the brand's precious chain-link strap purses could serve double duty as the chicest Happy Meal takeout box ever, and a jaunty red hat with the signature double arches adorned the head of a model holding a takeout tray.
While we love a cheeky nod to modern culture, we wonder if perhaps Moschino was a bit too literal. With the exception of Fashion Week attendees like Anna Dello Russo, we can't imagine who would attend a board room meeting or even enjoy a nice meal in one of the ensembles. Unless, of course, that meal happened to be at McDonald's. However, with everyday food labels becoming ubiquitous on the runway, it might be time for us to get on board, and just admit we're lovin' it.