It's safe to say that since Day 1 there has been plenty of hype around Kanye West's Yeezy collection for Adidas. And one of the most popular — if not the most popular — items from West's Yeezy line are the coveted Yeezy Boosts, which have been consistently selling out since the day they're released. The most recent phase of Boosts, the Yeezy Boost 750s, are set to be released on June 11, however, on Wednesday, Adidas allowed people to reserve their pair of 750s on its new 'Adidas Confirmed' app. As you might've guessed, West's Yeezy Boost 750s sold out immediately, technically before they were even on the market. Riddle me that.
According to some angry tweets and a message on the Adidas Confirmed app, the 750s were all reserved on the app within seconds of 4pm EST, the time you were supposed to be able to claim your pair of Yeezys. Adidas said, via Adidas Confirmed, that Yeezy Boost 750s were only sold out on the app, but that shoppers might be able to find them elsewhere. According to Racked, Yeezy Boost 750s will be hitting a few Adidas stores in Los Angeles this Saturday. So if you're in the L.A. area, you might be in luck, otherwise, your only option might be to try to win a pair of Yeezy Boost 750s by freestyle rapping.
Clearly, a quick sell-out of Yeezy Boost 750s is to be expected. It's happened every time, so it's not surprising that it happened again. It just makes people want them even more, so it's not exactly the worst problem for Adidas, although it is a pain for consumers.
It's not Adidas' fault though...
It's Kanye's. Stop being so popular, Kanye.