When Kylie Jenner announces a Summer Surprise, you can expect the internet to go full-on crazy. When Kylie Jenner announces what's in the Kylie Cosmetics Birthday Edition Collection — a series of at least eight new products? Well, that's pretty much asking for a cyber explosion to beat all other cyber explosions in history. I mean, Jenner and the Kardashians are basically our very own royally family, no?
Teased on the afternoon of Jul. 31, Jenner began unveiling her Birthday Edition line one product at a time over Snapchat. It all started with the Lip Kit insignia Makeup Bag. You know, so we have something to store all the cosmetics we're about to blow our next paychecks on.
She then proceeded to show off the Kyliner Kit (including an angled eyeliner brush, a pot filled with some Dark Bronze eyeliner, and a pencil eyeliner in the same hue), a Mini Matte Lipstick Set (featuring six gorgeous neutral and transitional shades), the maroon "Leo" Matte Liquid Lipstick color, Crème Eyeshadows in "Rose Gold" and regular "Gold," the subtle but glorious "Poppin" Lipgloss, and a new Metal Matte Lipstick in a coppery shade. According to Jenner's social media pages, "Everything in this collection is infused with real gold," and that's certainly not difficult to spot.
Set to launch on KylieCosmetics.com on Monday, Aug. 1, there is no better time to set your iPhone alarm to 3 p.m. PT time than now.
I don't know about you, but the contents of this new launch prove one thing in my mind's eye: Kylie Jenner is taking over the beauty world, one glorious product at a time.
Image: KylieCosmetics/Instagram (1)