Kylie Jenner launched Kylie Cosmetics nearly a year ago with her mega matte Kylie Lip Kits. She introduced the brand with a trio of neutrals in Candy K, Dolce K, and True Brown K. She steadily expanded her repertoire of lip products with tons of matte liquid lippie shades, ranging from screen siren red to denim blue, and added the Kylie Glosses and the Metal Mattes. Last week, she introduced the Bronze Kyshadow Palette. This week, she is launching the Kylie Cosmetics Birthday Collection, which is infused with gold and features more eye products. The bday collection adds new KLK, Metal Matte, and Kylie Gloss shades, creme pot eyeshadows, a makeup bag, and a Kyliner kit. But Jenner nods to her most popular and definitive product — the Kylie Lip Kit— with the Mini Matte Collection. What color Lip Kits are included in the Birthday Edition set?
Oh, just the classics! The shades available in mini tube form are as follows: Dolce, Exposed, Candy, Koko, Kristen, and Leo. So it's mostly the neutrals, with the addition of the brand new Leo, which is a deep maroon hueh that references Jenner's astrological sign and the recently-debuted Kristen. The latter is a strawberry shade named after her mother and her own middle moniker.
The Mini collection costs $36 and gives you multiple choices for rich, pigmented, matte lips!
The gilded packaging is pretty banging, too! It doesn't appear that the Birthday Edition Mini Matte set includes accompanying lip liners. It appears to be just the liquid lippies. Since Jenner recently began selling the KLK elements as single products, it's not surprising that the liquid lipsticks in this set are sold without their matching liner. No big!
The entire collection has established itself as "must own." The golden packaging upgrade for this edition makes it extra special, as well.
Here is the full-sized Leo in all its glory.
Since Jenner has built the Kylie Cosmetics brand on the back of her Kylie Lip Kits, it made sense for her to a special edition quintet of Lip Kits as part of The Birthday Collection.
The Kylie Cosmetics Birthday Collection goes on sale on Monday, August 1 at 6 p.m. ET/3 p.m. PT and is available through August 10, which is Jenner's actual birthday. She said in one of her Snaps that she worked to create enough supply to stock the products for the nine day on-sale period.
Images: Kylie Cosmetics/Instagram (3); King Kylie Snapchat (1)