Why UD NAKED Ultimate Basics Palette Is A Must Own

Eyeshadow palettes are investment pieces that offer insane value to makeup lovers. They are economical, totable, efficient with space, can be used every day for months, and offer tons of options to customize your look. Urban Decay is known for its "must own" palettes. The Urban Decay NAKED Ultimate Basics Palette is a crowd-sourced, all-matte eyeshadow collection. The brand created this particular palette based on emails and social media comments from its diehard Beauty Junkies. According to Urban Decay reps, fans repeatedly asked the brand for more mattes in neutral shades, more basics, and more NAKED options. The result is the NAKED Ultimate Basics Palette, which UD founder and fearless leader Wende Zomnir revealed via Instagram. Is the Urban Decay NAKED Ultimate Basics palette worth it?

It certainly is worth the $55 price tag and for a variety of reasons. There are a dozen pans of all-new, matte eyeshadows, including a demi-matte hue that was designed for highlighting. You can expect to hit pan on most of the shades. That's because they are so gorgeous that you will want to wear them all, all of the time.

It's all of the feels and all of the looks.

Here is why Urban Decay NAKED Ultimate Basics is worth the spend.

1. It's Economical

There are 12 all-matte shadows in the palette, along with a dual-ended brush and a mirror. The shadows shake out to less than $5 per hue From that perspective, the NAKED Ultimate Basics palette is a steal.

2. The Shadows Work For All Skin Tones

According to the press release Bustle received via email, the UD NAKED Ultimate Basics palette includes neutral mattes that are were created to work with any and all skin tones. From light and cool tones to olive or darker complexions, this palette is meant to compliment.

3. These Shadows Will Pair Well With Colors You Already Own

The palette's hues were created to work seamlessly with one another, of course. But this all-matte palette was also crafted to work with other eyeshadows that are already in your makeup bag or with other shadows in the Urban Decay repertoire, such as bolder, brighter, or shimmery hues.

4. You Can Use This Palette & Only This Palette For Months On End

Oh, it's utterly and totally fabulous. A dozen eyeshadow pans translates to endless color combos and customized eye makeup looks. This palette has the color capacity to carry you through the fall and winter without repeating too many looks or eye styles.

5. The Hues Are Totally New

The NAKED Ultimate Basics palette also boasts totally different shades than the NAKED Basics (pictured above) and NAKED2 Basics palettes. Therefore, you are not re-purchasing colors you may already own in prior NAKED palettes. But you can mix and match your NAKEDs! Go commando as much and as often as you can.

6. It Was Crowd-Sourced

This, this is the reason that the NAKED Ultimate Basics palette is most worth it. This is the palette that fans asked for and that Beauty Junkies were clamoring for. Makeupistas wanted more neutrals, more mattes, and more NAKED-ness. Urban Decay answered the call. This is a palette for the Beauty Junkie, by the Beauty Junkie.

Zomnir shared the intel in the comments, since that's exactly the source the brand mined for information about what fans wanted it to create.

The NAKED Ultimate Basics Palettes lands at the Urban Decay site on September 18. You can also shop it at,,, and It will also be available at Sephora and Ulta locations, as well as select Macy's stores.

Image: Courtesy of Urban Decay (5); Urban Decay/Instagram (1)