What Does Frank Ocean's "Nikes" Mean? The Lyrics Are Deeply Powerful

"I got two versions," Frank Ocean sings, in an almost unrecognizably distorted voice at the top of his new track, "Nikes." The song debuted on Saturday, Aug. 20, via a NSFW, glitter infused, music video (which you can view on Apple Music or Ocean's websitethat maybe marks the first single from Frank's new album. No, I'm not talking about Endless, the visual album he released on Friday. According to Rolling Stone, another album (aka, the album formerly known as "Boys Don't Cry,") will be coming out shortly, perhaps even on Aug. 20 or Aug. 21. Hence the "two versions," a phrase that originates all the way back to last year, when Ocean posted an image of himself on his Tumblr with two magazines, one titled "Boys Don't Cry." He seems to have known all along that he would be releasing two forms of one highly anticipated album, making Frank Ocean's "Nikes" lyrics all the more genius.

Though fans may have been frustrated by some delays, everything Frank's been doing for the past year will clearly culminate into one ultimate and ambitious piece of artistry. Like the images of Frank building a staircase in his visual album Endless, "Nikes" seems to be — amongst many other things — a comment on consumerism, love, human nature, and the systematic failings of the justice system that leave the lives of too many young African-Americans at risk — all in just under five minutes. Yes, "Nikes" is remarkable, particularly when it comes to its lyrics. 

These b*tches want Nikes (This is a setup)
They looking for a check (Oh my god)
Tell em it ain't likely (This b*tch tryna set me up)
Said she need a ring like Carmelo (Hands up, oh my god)
Must be on that white like Othello (Oh my, it's a real life angel)
All you want is Nikes (Yeah)

Frank starts off the track touching upon class, greed, and materialism. The girls he's singing about want "Nikes," they are "looking for a check," she "needs a ring like Carmelo" (aka Carmelo Anthony, the legendary New York Knicks player who has never secured an NBA championship ring). Then he brings up another type of greed — one for drugs, particularly cocaine — in the line, "must be on that white like Othello" before making a reference with "oh my, it's a real life angel" to a line in Shakepeare's play where Othello is speaking to his doomed wife Desdemona: "Lest, being like one of heaven, the devils themselves / Should fear to seize thee." The girls appear to be angels, but the devils themselves know better: They're after designer goods, fame, power, and fortune.

(Tell these guys you ain't basic, tell these guys you wear Zanottis, you a hottie, this is heaven on earth)
But if you need d*ck I got you and I yell from the line
(But if you're in the party don't bring your shotty
Love everybody)
Pour one for A$AP (rest in peace)
RIP Pimp C (rest in peace)
RIP Trayvon, that n*gga look just like me
Forgive my sins
(Remember one thing, remember one thing: don't take no photos in the party)

In one moment, Ocean's rapping about shoes: this time extremely expensive, designer ones. Giuseppe Zanottis are high-end, a far cry from the "basic." Additionally, Ocean's inclusion of the "this is heaven on earth" line in the same lyric seems to reference Ocean's previous Othello lyric — and could even be a reference to the "Heaven's Gate" cult which, in 1997, conducted a mass, communal suicide, after which the members where photographed in Nikes and covered in purple sheets. It's an image that's later replicated in the party scene of the video:

Frank continues his warning about hedonistic pleasures ("But if you're in the party don't bring your shotty, love everybody") and then pays tribute to a series of people: A$AP Yams, a rapper who died in 2015 from an accidental drug overdose, Pimp C who passed away in 2007 due to an accidental cough-medicine overdose, then, finally, Trayvon Martin. Ocean explains that Trayvon looks just like him, and then pleads to have his own sins forgiven. 

Gotta love passion, gotta love trade
Gotta keep the scales, a little mermaid
(That's rule number one
Rule number two: don't take no photos in the party)
We out by the pool, some little mermaids
(Rule number three: I got one left)
Female in jail
Twigs with the bed
Now that's a real mermaid
You roll in your bread

As made clear by this verse, it's passion over everything else for Ocean. You can "roll in your bread" (money) and sell your soul to the devil — or in this case, your scales to a sea-witch like creature, like in The Little Mermaid when Ariel gave away her voice for loveBut Ocean won't compromise himself: He has to keep his "scales," that's "rule number one." Then, "rule number two" is "don't take no photos in the party," which may reference the rules of many high-end clubs: No photos, no exceptions. Similarly, taking photos of the party is an inadvertent admission that the party exists — something that Ocean seems against. 

You don't care for me
(Special shoutout to the mob n*ggas)
But who cares for me
(We keep it hot)
And that's good
(I've been working on my bod, I feel hot)
We don't talk much or nothin'
(If we in the holla at ya gwalla)
When we talkin' about something
(Oh my god, hold up)
We have good discussion

Even the less narrative moments of the song showcase Ocean's lyrical abilities. It's good, he proposes, that no one cares for him, even though he feels comfortable in his own skin (because he's "been working on [his] bod"). After all, he doesn't want to be associated with anyone after material goods — he wants a good conversation, something that doesn't have to be "much," but isn't just about money. 

We’ll let you guys prophesy
We gon' see the future first
Living so the last night feels like a past life
Speaking of the, don’t know what got into people
Devil be possessin' homies
Demons try to body jump
Why you think I'm in this b*tch wearing a f*cking Yarmulke
Acid on me like the rain
Weed crumbles in the glitter
Rain, glitter

Ocean explains that while others can wonder about the future ("let you guys prophesy,") he's going to see it first. He's been living the type of lifestyle that all blurs into one ("living so the last night feels like a past life") but is, at the same time, confounded by those around him. He questions what's "got into people," seeing all his peers be possessed by devils and demons, fame and fortune. Though he's wearing a Yarmulke (aka, the traditional Kippah worn by members of the Orthodox Jewish community that's meant to protect them from demons and devils) to protect himself, he's constantly bombarded with drugs (acid, weed) and lavish things (glitter).

We lay it out on this wet floor
Away turf, no Astro
Mesmerized how the strobes glow
Look at all the people feet dance
I know that your n*gga came with you
But he ain't with you
The only human in this humid in these Balmains
I mean my balls sticking in my jeans
We breathin pheremones, Amber Rose
Sippin' pink-gold lemonade

Once again, Frank discusses materialism, but this time, he shows us it's all façade. The grass isn't grass, it's astro turf without the astro. Though the jeans are designer Balmain (could this perhaps be a shoutout to Kanye West, who is all decked out in Balmain during his glam Wolves video?) he's still sweaty under them. The lemonade isn't regular lemonade, it's pink-gold, which sounds so ludicrous, it's clearly also fake.

I may be younger but I look after you
We're not in love, but I make love to you
When you're not here I save some for you
I'm not him but I mean something to you
I mean something to you
I mean something to you
You got a roommate he’ll hear what we do
It’s only awkward if you’re f*cking him too

At the end of the song, the only thing that really seems important is whether or not Ocean means something to someone, or, in a broader sense, his music means something to someone. He's been putting together this staircase (as seen in Endless, of course) for years — four, to be exact — and as "Nikes" shows, each piece has been even more thoughtfully places than its predecessor. There's a great deal of method in Ocean's madness, and it's only awkward if we don't pay attention. 

Images: Apple Music (8)

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