32 Black-Owned Makeup Brands To Add To Your Beauty Collection Immediately — PHOTOS
Are you sick of combing makeup aisles only to be left disappointed by the lack of inclusion? For so many women of color, shopping for makeup can be way more challenging than the experiences of fair and light-skinned consumers. The good news is, there are tons of brands out there that are made by women of color, and if you don't know them already, you need to learn about them, stat. Here are 32 black-owned makeup brands to add to your beauty collection immediately.
Drugstore and department store makeup brands have come a long way in terms of providing a larger variety of products. Most brands — from L'Oreal to Estee Lauder — now have a wide range of shades to complement brown and black skin. Even better, women of color are becoming way more represented on YouTube, thanks to vloggers like Jasmine Brown and Makeup by Shayla. However, more diverse foundation shades at the counter simply isn't enough. Women of color need a seat and a voice at every table in the proverbial beauty cafeteria. From production to publishing, we need more black voices in beauty.
Cue these rockstars. I rounded up some of the most recognized and up-and-coming black-owned beauty brands. Some are simply making a point to include products of all shades, while others are solving skin and makeup woes specific to women of color in innovative and exciting ways.
You don't have to be a WOC to shop these brands either. Buy a lippie like Colour Rain's Matte Lip Paints to nail fall 2016's lip trends or Black Opal Beauty's True Color Stick Foundation, which you can get in any shade. It's time to support a broader, more beautiful beauty industry.
1. Fashion Fair
Founder Eunice W. Johnson was backstage at a fashion show when she found makeup artists mixing foundations to get the perfect match for models of color. Now, Fashion Fair is the largest black-owned cosmetics company.
What happens when a Jamaican descendant, a chemist, and a Board-Certified dermatologist come together? You get Black Opal Beauty, whose products specifically address the beauty concerns of black women.
Shea Moisture's muse is Sofi Tucker, an entrepreneur from a Sierra Leone village in 1912. She sold Shea Butter, African Black Soap, and homemade hair and skin products to women across the countryside. Now, Shea Moisture provides WOC a wide range of products that are safe and natural.
KA'OIR is best known for bold, bright lip colors.
You can find these pretties at Sephora.
Find a wide range of colors and formulations in this brand's face products, plus these incredible metallic lippies!
Supermodel IMAN knows beauty. These products are made for every ethnicity and skin tone, so you can find your perfect match.
The mission? To provide safe, non-toxic beauty products for women of color. They're serving up products and information for shoppers who want to buy responsibly.
10. The Lip Bar
This company is "challenging the beauty standard through products, inclusive imagery, and pricing." Say no more.
12. Beauty Bakerie
This adorable company has something for everyone.
13. Juvia's Place
YouTube beauty bloggers like NikkieTutorials and Liz Williams love this palette.
This brand has lipstick, lipgloss, foundation and pressed powder, and has a line of products for men.
Kristen Brown founded Gold Label in 2012, with a mission to provide natural makeup. All products are paraben-free and highly pigmented.
Cruelty-free and crazy innovative, you'll fall in love with this brand.
For every body, beauty, shade, and tone. Yes, please.
"I have always been the kind of woman to listen, feel compassion and try to always put myself in another person's shoes," said founder Melodye. Her pigmented lip glazes are impressive.
19. Sacha Cosmetics
Find tons of products for medium and dark girls, like lipsticks, eyeshadow palettes, and blush.
Hypoallergenic and cruelty-free, you can find professional grade products for affordable products.
Grab custom palettes or a tye-dye highlight.
22. AJ Crimson
Makeup artist AJ Crimson has been featured in some of the biggest fashion magazines like Marie Claire, InStyle, and Vogue for this work. "I wanted to create a product inclusive of women of all ethnicities, a product all women could find ownership in and believe in," he said.
23. Ginger + Liz
OK, this is technically a beauty item...but it's way cool. Two friends came together to create non-toxic polish to compliment their own skintones.
24. MDM Flow
Your lipstick game needs this brand.
Danessa Myrick's "I'll make you beautiful" makeup brand is perfect for enthusiasts and artists.
26. SHEEQ Cosmetics
Beauty expert Melissa Hibbert created a luxury line that's been featured in Essence mag and more.
Another nail collection to fall in love with, which has now expanded to a full-blown beauty brand.
28. Lip Addyct
Love lip gloss and women? You need to support this brand.
"I’m inspired by the amazing women who surround me in this fashion and entertainment industry that I get to be apart of everyday," said founder Julian Lark. "Their style, luxury and glamour, help me to create a line of product for the woman who isn't afraid of taking chances, marching to her own beat and who displays her desirability."
The brand founder dedicates 10 percent of every purchase to combat Autism Spectrum Disorder.
Their organic liquid highlight is to die for.
32. Beauty Brownie
Beauties, you'll love this brand's vision to "see the world in brown."