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Ivanka Trump May Be The Biggest Loser

by Bronwyn Isaac

While being questioned about Donald Trump's new childcare and maternity leave policy on Wednesday, Ivanka Trump cut off her interview with Cosmopolitan once the questions zeroed in on Donald Trump's statement in 2004 to NBC when he said that pregnancy is "an inconvenience for a person that is running a business." Rather than contextualizing how her father could evolve from his previous statements about pregnancy in order to lay-out a six-week paid maternity leave policy, Trump disengaged from the question. In fact, according to a report from CNN, Trump said,

So I think that you have a lot of negativity in these questions, and I think my father has put forth a very comprehensive and really revolutionary plan to deal with a lot of issues. So I don't know how useful it is to spend too much time with you on this if you're going to make a comment like that.

She went on to reiterate previous points she made at the Republican National Convention about how Trump businesses actively employ women, which, while true, didn't answer the actual question at hand. While yes, Ivanka Trump's inability to present a clear case for her father's changing stance towards women's workplace rights reflects a bad light on The Donald himself, it brings up the question — could his presidential loss hurt Ivanka more than himself?!

Aside from her high-profile role as Executive Vice President of Development and Acquisitions at the Trump Organization — which in conjunction with familial ties has made her a face of Trump's campaign — she also runs her own Ivanka Trump lifestyle brand. This means that increasingly negative election-related media coverage and the potential for a presidential loss could potentially take a big hit on the Ivanka Trump brand.

As reported by New York's The Cut, the Latin American July edition of Marie Claire had a cover story about Ivanka Trump's campaign role, where Spanish-speaking readers wrote letters questioning her loyalty to her father's campaign and the personal costs at stake. Editor-in-chief Daniela Von Wobeser's opening letter said:

I understand no one chooses their parents, but sooner or later we have to understand that being a father does not exclude you from human degradation and, therefore, it’s [up to] us, their children, to [break] from them when [they] voluntarily choose that path, or be doomed to live the same destiny.

Her political and moral convictions aside, if Ivanka Trump is now forever branded as the woman who claimed a Hillel the Elder quote was actually from Emma Watson, and her father loses the election — will involvement in the campaign hurt her career worse than his, given his already sensational reputation?

Donald Trump despises "loser," and his own beloved daughter may prove to the biggest one by the end of this election.