The H&M x Kenzo Campaign Features Chance the Rapper, Chloë Sevigny, & More — PHOTOS
Fashion retailer giant H&M is no newbie when it comes to collaborations. Think: Versace and Roberto Cavalli. And now, H&M x Kenzo is not only a thing, but the images for the campaign are finally here! And let me tell you—they were worth the wait. Chance the Rapper, Chloë Sevigny, and Iman are just a few of the rock stars that are featured in this playful, artsy campaign.
News broke of this collaboration earlier this year, in May, and excitement spread everywhere. While H&M is a huge brand on its own, they've gotten even more recognition and praise for working with the cream of the crop of designers. I'm talking Karl Lagerfeld in 2004, Alexander Wang in 2014, and Comme des Garçons in 2008. But it's not just designers that the brand has collaborated with. Madonna in 2006, Beyoncé in 2013, and David Beckham in 2012 are just a few of the celebs the retailer have worked with in the past.
And every single time a high-profile collaboration like this one, they sell out like hotcakes. And we're not even exaggerating. When H&M collaborated with Balmain, the craze was palpable. Of course, it blew up like crazy, since models like Kendall Jenner and Jourdan Dunn wore some of the collection to the Billboard Music Awards in 2015. You can't get more promotion than that!
This new campaign with Kenzo comes out on October 17. So far, the first three have been released, and it's damn good. Iman, Chance the Rapper, and Suboi, Vietnamese singer and songwriter, slay in what looks like fragmented film strips and very colorful looks.
Chance slaying the game in a printed green matching top and bottom and what looks like black and green rain boots.
So much yes to all of these fun prints.
Iman, slay me in this dress!
According to WhoWhatWear, the next four stars of this campaign will be released in October. These include "Chloë Sevigny, Rosario Dawson, Ryuichi Sakamoto, and Xiuhtezcatl Martinez." And judging from these photos, the rest of the campaign is going to be A1. "The unique images are the brainchild of Jean-Paul Goude, who "has used his signature hand-made cut-up style, slicing and reassembling the prints to express the exuberance and character of the collection," according to WhoWhatWear.
How stoked are you for this collection after seeing these images? Lovers of prints and patterns, colors, and playful aesthetics, this collection was practically made for you.
Watch Chance's video, where he talks about this campaign, below:
Unfortunately, you've got to wait until November 3 to cop all these pieces. But trust me, it's marked on my calendar. Unless, of course, these pieces sell out within minutes, which won't be all that surprising.