When Do The MAC Magnetic Spellbinder Eyeshadows Come Out? Get Your Hands On Them Soon
Revamped versions of every beauty product are par for the course these days. I love the new, so you can bet that when MAC's Spellbinder magnetic shadows come out at the end of October I'll be first on the scene. With sci-fi cool magnetized technology, these eyeshadows are like nothing else on your dresser, I promise.
According to the brand, the Spellbinder Shadows have been magnetized and charged so they stay stuck to the magnet in the packaging, meaning no spilling (*insert prayer hands emoji*). And, in excellent news for anyone who's ever dropped a powder compact on their bathroom floor and hoarded the crumbled remains, that means you can just nudge the powder back into place and it'll seamlessly reform into the grill design. Sayonara, alcohol-reforming powder hacks that never quite work right! (Also farewell, top embossing that immediately wears off.)
Equally excellent is the real advantage of the magnetic technology (beyond just the gimmick). Atop a primer, the powders will give you the loose pigment benefits MAC users know and love: the brand says to expect "intensity, richness, [and a] creaseless finish," minus the mixing medium and messy aftermath. Allure reports that the powders will be available in eight full-coverage, gem-toned shades.
M.A.C. Spellbinder Shadow in Aphrodisiastic
Maybe not the most office-friendly unless you work at a beauty publication, but hey, you need some fun shadows in your life.
M.A.C. Spellbinder Shadow in Dynamically Charged
And look at that gleam.
Available from Oct. 20 to Dec. 1, the limited-edition Spellbinder Shadows, $22, are the latest entry into the growing magnetic makeup niche. It's joining the well-publicized ranks of Dr. Brandt's viral Magnetight Age-Defier Skin Recharging Magnet Mask, $75, and while the benefits of magnetic technology are dubious, there's no denying it's very fun. Equally wild is PUR's Fully Charged Magnetic Mascara, $22, which claims to use a "Unique Magnetic Force Formula [to] wrap a positively charged elastic veil around each lash," and reviews are generally good. Still iffy on iron in your products? Use it beauty adjacent — this magnetized tray makes cleaning brushes a cinch. All the better for devoting your life to poking a Spellbinder, as I will be come October. And TBH, I don't think I'll be alone.
Because they look super fun.
And definitely necessary for life.
As we can all agree.
Image: Courtesy MAC