What Is The Kylie Shop? Kylie Jenner's Latest Surprise Is Very Mysterious

Leave it to the younger of the Jenner sisters to continuously surprise us with new and utterly mysterious business endeavors. Kylie Jenner just announced The Kylie Shop, and even though none of us have any idea what it is yet, it looks exciting. Jenner dropped the news on Nov. 18 on her personal Instagram (where else?) with a sultry black and white image featuring the youngest member of the Kardashian clan in a super sexy outfit. Wearing a black lace bra with bow details and an open leather trench coat, Jenner is rocking platinum blonde hair and what we can all only assume is a full face of Kylie Cosmetics. The Kylie Lip Kits-creator is no stranger to new and exciting business plans, and the announcement of The Kylie Shop is making fans lose it.

The shot on Jenner's personal Instagram links out to another, new Instagram account for The Kylie Shop. That Instagram account features a series of grid images that create a larger, giant portrait of Jenner in a red lingerie look. Following still? OK. The Kylie Shop Instagram images definitely seem to point toward the possibility of a lingerie line, although of course the website that the Instagram links out to doesn't reveal as much. When you click on the KylieJennerShop.com link, you're taking to a giant, ominous countdown. Are we preparing for end times? The apocalypse? A Kylie Jenner online clothing store? It's hard to tell, but it's definitely huge news.

The countdown, pictured below, seems to imply something massive is about to go down. Are we preparing for end times? The apocalypse? A Kylie Jenner online clothing store? It's hard to tell, but it's definitely huge news.

The countdown implies that Dec. 9 is the day when it's all going to go down, but if I know Kylie, I figure that we'll be receiving a lot more hints (and a healthy dose of pics of Jenner in lingerie) before the launch date.