Thanks to the glorious power of social media, we're always going to know who the newest CoverGirl ambassadors are or the latest pop star to get their own M.A.C. Cosmetics line. Then there are the celebrity beauty brands that are slightly lesser-known whose presence in the beauty world just might surprise you.
Beauty brands partnering with the likes of our favorite celebs is nothing new. Fans practically lose their minds every time MAC teams up with an iconic celebrity. Brands owned by influencers like Jeffree Star and Kylie Jenner wouldn't draw nearly as much of a buzz without their fearless figureheads' heavy presence in the spotlight. However, there are some beauty brands that you would have never guessed are owned by popular models, actresses, and singers — and while you may have seen some of their products before, you may not have known it was them behind it all.
It makes sense: With so many celebs known for their killer skin, hair, and style, it's no wonder many stars decide to invest in beauty brands. These well-known celebs are the masterminds behind successful hair, skincare, and makeup brands, and they're also making waves in the beauty industry. Find out who they are below.
1. Flower Beauty — Drew Barrymore
Barrymore's beauty brand has been hiding out in your local grocery store and you probably had no idea. Available at Walmart, Flower Beauty even has a fragrance collection amongst its range of shadows, lippies, and cosmetics brushes.
2. CIRCA Beauty — Eva Mendes
Mendes already has her money invested in a fashion line with New York & Company, so adding a makeup collection to her repertoire was only fitting. Mendes may not have her name plastered all over her CIRCA Beauty products, but she's the head honcho of the high-quality drugstore makeup brand.
3. Kora Organics — Miranda Kerr
Miranda Kerr certainly knows a thing or two about skincare, because girlfriend's got the most radiant skin. And she's not keeping her beauty secrets to herself. As the owner of Kora Organics, Kerr is showing us all how to get the blemish-free, nourished skin of our dreams.
4. Alterna — Katie Holmes
If Katie Holmes ever gave you some serious hair envy, then you may want to try her brand Alterna. Made with natural and organic ingredients, your precious mane may thank you when you douse it in Alterna's Caviar products.
5. JWoww Cosmetics — JWoww
If you didn't know former Jersey Shore reality star Jennifer "JWoww" Farley owned her own beauty products, it's probably because it's a fairly new business for the celeb. The eponymous beauty brand just launched this past August and sold out instantly. Give JWoww Cosmetics a browse and you'll soon discover Kylie Jenner isn't the only one whipping up lip kits.
6. Juice Beauty — Gwyneth Paltrow
Gwyneth Paltrow is no stranger to owning her own company, considering she already has her lifestyle brand Goop. But she set her sights on organic cosmetics when she got behind Juice Beauty and became the creative director of the company's makeup division.
7. Iman Cosmetics — Iman
If it weren't for brands like Iman Cosmetics, brown babes would have an even harder time finding makeup. You probably didn't know the super model had her own makeup brand, but her inclusive shade range makes her products makeup must-haves for brown skin.
8. Honest Beauty — Jessica Alba
From diapers to shampoo, Alba's Honest Company has a diverse range of products. Under Honest Beauty, you can find everything you need to add to your makeup and skincare collection.
9. Meaningful Beauty — Cindy Crawford
Seriously, has Cindy Crawford aged even the slightest bit? She has skincare down to a science, so you definitely want to check out her brand Meaningful Beauty. Teaming up with anti-aging specialist Dr. Jean-Luis Sebagh, Crawford has launched some of the most effective skin care products around.
10. Living Proof — Jennifer Anniston
Rachel Green hairstyles were basically the talk of the '90s and the early 2000s, so what kind of brand could Jennifer Anniston possibly own other than a haircare line. If you've become obsessed with Living Proof dry shampoo, here's the face behind the company. How could the MIT-based company ever go wrong with a part-owner that has a signature haircut named after her?
11. Authentic Skin Care — Christie Brinkley
Yet another celeb to test the beauty industry waters, Christie Brinkley is the owner of Authentic Skin Care. This model is still killing the game with her jaw dropping facade so a skin care line is definitely right up her alley.
12. Wander Beauty — Lindsay Ellingson
Former Victoria Secret's Model Lindsay Ellingson has her hands full with makeup these days. Her brand Wander Beauty is only a couple of years old, but it competes with the best of them with glitzy illuminators and creamy lippies.
13. Nuance — Salma Hayek
Nuance by Salma Hayek carries it all— skincare, makeup, haircare, you name it! Hayek may always have million dollar looks, but her products won't cost you a fortune. Available at CVS, Nuance will meet your beauty needs at an affordable price.
There's no denying that today's celebrity favorites have killer looks that make fans undeniably envious. With an investment in their beauty brands, imitating their luscious locks, flawless makeup, and heavenly skin should be a breeze.
Images: Getty (14)