Fashion

You Can Now Buy 'Purpose' Tour Merch at H&M

by Kali Borovic

Dec. 2, 2016

Listen up, because some major merch news is coming your way. On top of the three other stores to buy the singer's swag, Justin Bieber "Purpose" Tour apparel is sold at H&M. I'm talking new designs that are exclusive to the store. What's in the Purpose Tour x H&M Collection, you ask? There's ten new items added, and Beliebers are going to want every single one of them.

Singers selling their own merch is nothing new. Beyonce does it and so does Selena Gomez, but no one's done it quite like this. It all started when Bieber started selling his designs on his website, like most singer's do when they launch a new tour. Then Urban Outfitters wanted a piece of the Biebs. Next came a merch line at Forever 21 and PacSun, and now H&M wants in on the fun too. According to Teen Vogue, the line even boosted Urban Outfitters sales.

According to the site, there are ten new items in the collection. Unlike other stores, you can only buy tops at H&M. They're super trendy though, so you can't go wrong. There's a mix of sweatshirts and graphic tees that are all about the Biebs.

The prices range from $18 to $35, which is about the same price as the other lines. Of course, you won't be able to find these exact designs anywhere else though. Here's a look at the entire collection, so you can shop accordingly.