Adidas Announces Collaboration with Mary Katrantzou and We Cannot Wait
Your sneaker collection is about to get a serious upgrade, thanks to Adidas's upcoming partnership with Mary Katrantzou. The designer is best known for her digitized patterns and her penchant for using interior design as (very literal) inspiration. We certainly hope that her edgy, cool sensibilities will find their way onto the kicks she creates for Adidas.
The collaboration, announced on Wednesday morning, will launch in November and is slated to be long-term. Katrantzou will create both apparel and footwear for the sportswear brand. From the sounds of her statement on Vogue.com, she's just as excited about the project as we are:
I grew up, like so many other kids around the world, wearing Adidas sneakers and I'm really excited about bringing my vision to such a global brand. They have a fantastic heritage and their ability to innovate in sportswear makes them the perfect partner for us to work with in this market.
Katrantzou follows in the footsteps of big names such as Topshop, Raf Simmons, Pharrell Williams, and Stella McCartney who have leant their talents to Adidas in the past. Since sneakers are so popular with the high-fashion set these days, the success of such collaborations is no surprise. I know I'd treat my feet better if I owned kicks patterned like one of Katrantzou's adorable dresses.
Dirk Schoenberger, global creative director of Adidas's sport style division told Vogue.com, "I admire Mary's extraordinary sense of printing techniques, colours and silhouette that will bring another amazing new aesthetic to the Adidas Originals women's collection." Indeed!