We always talk about how wonderful it is that Frozen has reached such sustaining heights of success, but guess what? The cold does bother kids, anyway! Especially when they have to wait in line for hours upon hours. Frozen's success has made The Disney Sores place limits on Frozen merchandise because the movie's merchandise is selling so rapidly that it's leaving the kids who want the toys in the dust. This is Frozen fever at its worst. In fact, it's madness, I tell you, madness!
If you want to build a snowman — or buy an Olaf toy or shirt or anything — you're going to have to keep it to a serious minimum. As per an announcement on The Disney Store's blog, both in-store and online purchases have been limited to two items of merchandise. The movies' fans— or, more specifically, their credit-card yielding parents — are so hungry for items with these characters on them, that they've turned into ravenous Disney fiends that make even Jafar look tame.
And don't try to strategize around The House of Mouse: if think you can get the toys during the week, when most parents are at work, you thought wrong, mi amigo. You don't stand a chance if you swarm into The Disney Store at off-peak hours, as dolls and stuffed animals are only available on Saturday mornings. So if parents and kids can only get the top selling Frozen toys on Saturday mornings...well, that makes Saturday mornings sound like a Frozen nightmare.
Of course, this is all reflective of the movie's enormous success, but we're now looking at lots and lots of tears from both parents and kids. While surely parents wish they could just "let it go," their kids, alas, cannot.
And this madness is not just limited to The Disney Stores. Disneyland has gone from Frozen to a hothouse from hell, as a Redditor posted this photo indicating how long the wait was to meet beloved Princess sisters Anna and Elsa:
Which, in case you didn't feel like doing the math, is five hours, give or take screaming and crying children...and parents. Screaming parents are much, much, much scarier than screaming children because they have wider vocabularies that some really harsh invectives. Then, of course, there are some parents who won't even indulge their kids because that would mean potential anxiety attacks. So. Many. Children. At. Disneyland.
So, with all of these limits, lines, and restrictions for Frozen, we're going to hear a lot less of the mega-popular power ballad, "Let It Go" from kids (whic might be a good thing, since most of them couldn't hit that note, anyway) and a lot more of this: