Swimsuit season is usually rife with anxiety for everyone, no matter what size they are — but it doesn’t have to be. Swimsuits for All’s “Sexy at Every Curve” campaign is a fabulous reminder of that fact, and we couldn’t be happier about it. Featuring blogger Gabi Gregg, aka GabiFresh, and models Robyn Lawley, Shareefa J, and Jada Sezer, Sexy at Every Curve makes its mark with a swimsuit calendar showing women of every shape and size looking sexy, confident, and totally babeworthy at the beach. Shot on the Turks and Caicos Islands, the calendar launched online last week — and it’s been making major waves ever since.
And with good reason. In a behind-the-scenes video for the shoot, Sezer nailed down the whole point of the thing and why it’s so important. “I think there need to be more publications and campaigns so that people can look at these things and think, ‘Wow, I look like these women and they look confident and feel sexy and they’re portraying my body shape,’” she said. Added Shareefa J, “You can just be you, and that’s fine.” My favorite image? Their take on this year’s Sports Illustrated swimsuit issue cover. Sezer, Lawley, Shareefa, and Gregg look stunning striking the same pose that Nina Agdal, Lily Aldridge, and Chrissy Teigen did. Now if only, as The Gloss pointed out, Sports Illustrated had the guts to use a photo like this on their cover. Maybe they might have 20 years ago, but now? I’m not so sure. Maybe if we keep pointing out that sexy isn’t dependent on size, we can start making some real changes in how women are presented and perceived in the media.
Gabi Gregg has teamed up with Swimsuits for All once before with her own line of swimwear; Robyn Lawley also designed a swimwear collection which is currently available on the site. Check out the video here — and embrace your inner beach babe!
Image: Swimsuits for All