Bryan Cranston's Play Goes 'All the Way' to the Top of the Box Office By Breaking a Big Record
They might have to rename Broadway the Great Walter White Way: EW.com has reported that All the Way , starring Breaking Bad 's Bryan Cranston, has broken a box office record. For the week ending June 22, 2014, the eight-performance cumulative total for the play — which chronicles the professional and political struggles of President Lyndon B. Johnson in the wake of President John F. Kennedy's assassination — reached $1,425,001, making it "the most money ever made in a single week for a straight play on Broadway." (That beat the record previously held by 2013's Lucky Guy — which starred none other than Tom Hanks — brought in $1,412,001.)
Additionally, as the New York Times reports, tickets for the 1,400-seat Neil Simon Theater where All the Way is playing, are going for upwards of $225 as the show reaches its final performances. All the Way opened to mixed reviews back in March , but thanks to its impressive box office success, has already recouped its $3.9 million investment. Still, Cranston and co. will have to pull of a seriously impressive week during their final week to top the all-time Broadway box office holder Wicked. According to EW, the musical passed the $3 million mark in one week in December 2013.
Now, there's a couple of things that can be attributed to All the Way's recent mammoth week, aside from Cranston's start power, of course. Not only did the show get a nice boost from the Tony Awards earlier this month (both Cranston and the play itself won the Tonys for Best Actor and Best Play, respectively), but the limited-engagement play will close on Sunday, June 29.
Hey, if Bryan Cranston can put butts back in seats on Broadway, we can't wait to see what boost he'll give to the publishing industry with his upcoming memoir next fall.