"Emma" is the golden name of Hollywood. Seriously, is there any actress named Emma who isn't amazing? There's Emma Watson, Emma Stone, and, of course, Emma Roberts, whose new jewelry collection for BaubleBar proves that she's as adept at designing style must-haves as she was at playing a saucy witch on American Horror Story: Coven. It's official — Emmas can do anything.
The 23-year-old actress created a 19-piece collection as part of BaubleBar's "Guest Bartender" series, where the brand invites a high-profile influencer to design a range of affordable bling to be sold on the BaubleBar website. Previous Guest Bartenders include supermodel Coco Rocha and blogger Blair Eadie of Atlantic-Pacific. Emma Roberts' line, which launched on Tuesday, will cost between $18 to $150 depending on the piece, making for a price point consistent with the rest of the company's offerings.
According the WWD, "The Guest Bartender as Told by Emma Roberts is the e-tailer’s largest campaign yet — and will see multiple deliveries over the next three months, with an additional 10-piece holiday assortment rolling out in early November." There's even a dedicated hashtag, #AsToldByEmma, to help promote the collection on social media.
So, what about the jewelry itself? The range has a nice mix of edgy and ultra-femme. There are giant statement necklaces, rhinestone-encrusted drop earrings, and a multi-finger ring resembling a coiled snake. Whether you're an "Earth Goddess" or a girl punkster, there's definitely something for you here.
Get ready to layer these bold necklaces over your cozy fall knits and add oversized earrings to your pajama-inspired daywear this season!