Demi Lovato And New York Color Cosmetics Team Up, And Here's How To Get Her Hottest Looks with Their Products
Demi Lovato constantly impresses with her stellar cat eye, pops of super pigmented eye shadow, and bold, bright lips. Homegirl has always had her makeup game down pat. And now, it just got kicked up a notch. New York City Color just signed Demi Lovato as their first ever global brand ambassador and celebrity endorser. The affordable cosmetics brand has been in my makeup bag since middle school (hellooo $2 glitter eye shadow…) and like Brad Pitt, fine wine, and my overly-energetic puppy, has only gotten better with age.
Lovato was chosen to represent New York Color on a global scale “because she’s more than just a pretty face. She encourages dreaming and aspiration,” their chief marketing officer, Johanna Businelli, noted. The cheap chic makeup brand and Demi Lovato seem to be the perfect fit: Lovato is totally fearless when it comes to playing around with different looks and New York Color’s products make that possible for just about everyone. And to prove it to you (because, admit it, you’re totallyyy skeptical of buying makeup the same place you buy your laundry detergent), check out how you can get some of Demi Lovato’s hottest looks with New York Color.
1. Classic Red Lips
Lovato's fierce, don't-mess-with-me red lip can easily be achieved with just a swipe of New York Color's Ultra Moist Lipstick in Retro Red ($0.99). Keep the color in place with their Automatic Lip Liner in Naughty Nude ($2.99).
2. Goddess Glow
Get this sun-kissed radiance with a cocktail of their Skin Matching Luminizer ($4.99) and, my personal go-to, Sun 2 Sun Bronzing Powder ($4.99).
3. Retro Cat Eye
Demi knows the power of a purrrfect cat eye. Steal Demi's retro look by winging out New York Color's High Definition Liquid Eyeliner ($3.99) and then following up with their Automatic Eyeliner Pencil ($1.99) on your lower lash line.
4. Wide-Eyed, Lush Lashes
For Demi's lashes that go on for days, try their City Proof Mascara ($3.49) for "Skyscraper" lashes (see what I did there?).