Kim Kardashian's "Black Bronzer" is Probably Not Supposed to Sound Like Blackface, But It Kind of Does
Another day, another odd decision coming from the Kardashian Klan. On Wednesday afternoon, Kim Kardashian announced the release of "Black Bronzer," a new product from the skin-care line Kardashian Glow she shares with sisters Kourtney and Khloe. If that name is vaguely reminiscent of blackface to you, well, you're not alone.
To be fair, this is probably just a bronzer for those with very dark skin, and since the Kardashian Glow line already features a Dark Bronzer, the marketing team needed to come up with a way to describe the new product as being even darker. However...that name. According to the product description online, the Black Bronzer is an "Ultra Rapid Dark Bronzer" featuring goji berry, vitamins A and E, something called "eco glam base," and Sensual Berry fragrance. Harmless.
But, as Samantha Escobar at The Gloss points out: "[C]considering the Kardashian sisters are out-of-touch white women who think you should go tanning because it makes you look skinnier, it’s not totally outlandish to wonder if they are totally oblivious to the fact that they made something that sounds kind of like blackface makeup." Yeeeeeah.
I wish I could say with absolute confidence that no one would use this product for evil, but, well, we live in a culture of hipster racism where celebs sport Native American–inspired costumes in public and sororities regularly get in trouble for hosting Mexican-themed parties. You could say I'm a little bit nervous about having Black Bronzer on the market.