9 Celebrities with Lifestyle Brands Who Might Just Be the Next Martha Stewart
Martha Stewart made headlines when she called out stars like Gwyneth Paltrow and Blake Lively for starting their own lifestyle brands. She went so far as to say that if Gwen "were confident in her acting, she wouldn't be trying to be Martha Stewart." Well damn. Paltrow chalked it all up to being healthy competition, a statement that is beyond true with just about every celebrity trying to launch a lifestyle brand these days. From rappers to reality stars, who else is trying to get their Martha Stewart on? There are plenty of celebrities who want to tell you how to live.
Of course, we have to start here. Gwyneth’s Goop has a weekly newsletter full of recipes, style, fitness, travel, and interior design tips. If you love detox cleanses and shopping at the farmer’s market, this one is for you.
The Gossip Girl actress launched Preserve based on the premise that every person has his or her own story to share. The different topic points are listed as “passions” and include taste, style, home, wellness, celebration, and culture. Lively even used the blog to post the first photo of her baby bump. It can be assumed that there will be more pregnancy updates to come.
Lauren Conrad launched her self-titled website to reach the MTV crowd looking to learn more about fashion, craft, cooking, fitness and more. She has some guest bloggers with expertise in specific areas, but the site is a lot of LC. She is listed as an author on most posts and is featured in tutorial videos and photos.
The only man on this list, Jay Z is not afraid to be different with his site Life+Times. His site focuses on style, sports, design, technology, and of course, music. The site has a little of everything, with the about section simply saying, “…Just a bit of inspiration.”
The actress’ self titled website has sections listed as “stuff” with work stuff, geeky stuff, yummy stuff, pretty stuff, mommy stuff, and badass stuff listed as headers. She even has an Ask Elizabeth section where readers can come to the actress for advice.
Pretty Little Liars’ Shay Mitchell started Almore & Vita with her friend Michaela Blaney with a focus on fashion, beauty, and food. They have a unique perspective; all the posts for the week center around one central theme. This week, it’s all about the pumpkin patch.
The quirky actress and Katy Perry doppelgänger launched HelloGiggles, which she calls a ”positive online community for women (although men are always welcome!).” It covers DIY crafts, sex & relationships, pop culture, pets, and much more. She has even written articles in defense of celebrity lifestyle blogs.
Olivia Palermo’s self-titled website centers around fashion. She covers the gamut from the runway looks to street style and everything in between. Palermo also has sections on technology, beauty, and travel.
You can find ediTORIal by Tori Spelling on her self-titled web address. Her site centers around all things mommy from crafting, eating, entertaining, style, and of course, raising children.