China Pays Weibo & Other Social Media Users for Propaganda Against Protest Movements


It's worth remembering that social media isn't always what it seems. Sometimes a company might want to leverage a flashy hoax to get some commercial attention, or a group might be spreading a misleading political message, or your everyday, random acts of trolling. But in China, this is an even more trenchant reality — and government paid, to boot. That's because, as expertly detailed by Business Insider's Christina Sterbenz, China pays Weibo users to spread propaganda, among other websites, a means both to influence political narratives and undermine protest movements. It essentially takes the idea of paying for fake Twitter followers to a whole new height — why not pay a little more, and get real people who're actually tweeting your message?

In China, though, it's obviously not actually Twitter that people are using. Thanks to government censorship, Twitter is blocked in China, leaving the social media scene mainly up to SINA Corporation's Weibo instead. But in China, there's reportedly a hundred-thousands strong group (between 250,000 and 300,000, according to Sterbenz) that's eager to fire up sympathies for the government's ruling Communist Party. They're known as the "50 Cent Party," so named because the government is widely believed to pay each member .5 yuan — about 50 American cents — per pro-government internet post.

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Given the forcefulness with which China regulates and restricts the internet — Twitter as well as sites like Google, Facebook, YouTube and Dropbox are all off limits, in addition to dozens more — it's not exactly a surprise to know people are being paid to tow to the Party line in cyberspace. Frankly, it might be more surprising were something like this not going on. But Sterbenz's report is nonetheless a striking reminder of the challenges that protesters of China's government, and it's politically repressive nature, are up against.

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This is a topic well-known to a very high-profile Chinese national, who now resides in the United States — Ai Weiwei, the Chinese artist and activist who made international headlines after his controversial arrest by the government in 2011. Weiwei interviewed an anonymous 50 Cent Party member in the New Statesman on Friday, and got some crucial insight into the day-to-day lives of these cyber-propagandists. For instance, about how their day's duties are handed down from above.

Perhaps the most engrossing portion of the interview, however, is when Weiwei's anonymous subject describes the intricate, sophisticated concepts that undergird the process of shaping propaganda and narratives online. This isn't just people speaking with one, unified voice. Rather, it's all an elaborate, argumentative play for the minds of onlookers.

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It's quite appropriate that this subject come to the forefront right now, as China's faced increasing pressures and pro-Democracy protests in recent weeks — after the Standing Committee of the National People’s Congress (a committee within China's parliament, basically) imposed new rules to increase the state's control over Hong Kong's 2017 elections for chief executive, protests have gripped Hong Kong's Central financial district. And while Hong Kong itself has virtually no internet censorship, China's army of internet commenters and its pervasive censorship, can do it's part to blunt dissenting opinions on the mainland.

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