If you have a sweet tooth and the urge to try new types of treats, but don’t have a lot of money to spend on expanding your palate, you’ll love this news. Starting next week, you’ll be able to buy a Dunkin' Donuts Cronut knockoff. That's right — cronuts are coming to Dunkin' Donuts.
This move by the breakfast food giant has been a long time in the making. Just months after the Dominique Ansel bakery introduced its much talked about creation, Dunkin' Donuts Korea introduced an item to its menu called the “New York Pie Donut." This addition was a croissant-like donut covered in sugar. But unlike the original Cronut, these New York Pie Donuts, or as I like to call them, Korean Cronuts, didn’t have pastry-crème filling. The product did well in Korea, and even received positive reviews from New York Magazine’s Grub Street.
The higher-ups at Dunkin' will have us know that they aren’t knocking off the Dominique Ansel Bakery, thank you very much. John Costello, Dunkin's president of global marketing and innovation, told the Associated Press that bakers across America have combined donuts and croissants for the past twenty years. Dunkin' Donuts even believes that their version is superior. When asked about how Dunkin's new product compares to the Cronut, Dunkin’s Executive Chief told the AP, "I've tried the product that you mention. As the executive chef of Dunkin', I like ours better."
The New York version of the breakfast snack will be called a Croissant Donut and will glazed like a regular donut, with the brand still looking at different flavors of glazes and fillings for future versions. The Croissant Donut will cost $2.49, significantly less than the five dollars a real Cronut will cost you, but also more than the one dollar donut Dunkin’ regulars are used to.
If you aren’t willing to pay more than a $1.50 for a donut from Dunkin’ and don’t want to trek to Dominique Ansel Bakery in Soho, you can attempt to make the Cronut yourself with the recently released recipe. However, we hear it is quite difficult and I just don't have patience when it comes to baking sweet foods that I just want to put in my mouth.
It will be interesting to see how the public, especially New Yorkers who have the Dominique Ansel Bakery nearby will receive the new Croissant Donut. Will you be in line at a Dunkin' Donuts November 3rd?
Image: Dunkin' Donuts; Dominique Ansel/Facebook