Claire Manganiello’s Pizza Bed Kickstarter Might Just Be the Greatest Crowdfunding Campaign of All Time
I’ve been having a love affair with the idea of a bedding set designed to look like pizza for roughly six months — and now all my cheesy, pepperoni-scented dreams are becoming a reality: Claire Manganiello, the artist who first came up with the concept, is bringing her Pizza Bed to life with the help of Kickstarter. I’m not kidding when I say this might be the greatest crowdfunding campaign ever to hit Kickstarter, or IndieGoGo, or whatever your funding platform of choice is. Seriously, you guys. It’s magical.
According to Manganiello, she originally came up with the idea at 3 AM on a Sunday morning in the middle of winter, as she sat “shivering on a Brooklyn street corner… clutching a slice of pizza and wishing aloud that I could actually crawl inside of it, where it’s safe and warm.” I think it's pretty safe to say that we've all been there. Later that morning (and after a whole lot of coffee), she fired up Photoshop and created the image of it we now know and love. Roughly a year after its initial creation, those of us who spend way too much time on the Internet discovered it and started passing it around — because, I mean, pizza bed. Finally, Manganiello decided it was time to make Pizza Bed a real thing, and, well… here we are.
Although e-retailer Emotional Rainbow created something similar not too long ago, their version has a few drawbacks: It only comes in one size, and I haven’t been able to determine exactly what that size is. Manganiello’s fully-realized version of her own concept, however, will cover all the sizing bases: Twin, Full/Queen, and King. The fitted sheet and flat sheets provide the “sauce,” the duvet cover blankets you in cheese, and the pillow cases add the finishing touch of crust. Looks, she even made a GIF for us to show us exactly how it all fits together:
This is my now my favorite GIF in the history of the universe.
As you might have guessed, if you donate enough, you’ll get an actual Pizza Bed set of your own: $150 for Twin, $175 for Full/Queen, and $200 for King, with early backers getting $50 off each (so we’re talking $100, $125, and $150, respectively).But you know what I can’t get over? All of the other incentives the artist has cooked up. They range from inexpensive and cute, like this thank you note signed by Manganiello and “sealed with a pizza grease kiss” for $5:
Pizza temporary tattoos that could kick Ed Hardy's arse along with the thank you note for $15:
One of three glorious pizza prints designed by Manganiello, like "The Birth of Pizza" (plus all the other stuff) for $25:
And so, so much more. I have never seen incentives more amusing than these ones — and yes, I want them all. Oh, and did I mention that the bedding set comes in an actual pizza box? Well, a pizza box if your pizza happened to be a three dimensional cube or a cylinder, rather than a flat square or circle, but, well… you get what I mean.
As of this writing, the Kickstarter has raised $3,368 of its $125,848 goal; it’s got until December 29 to raise the rest, though, so the (pizza) party is just getting started. Manganiello writes that she’s already in contact with a supplier and she’s seen fabric samples, so once the project is funded, it’s straight to production. Head on over to the Pizza Bed Kickstarter page to toss in a few bucks. Pizza the Hut would want you to do it.
Images: Pizza Bed/Kickstarter (6)