Everyone's favorite popular party game for naughty youths has outdone itself with its latest stunt — Cards Against Humanity sold actual bullshit to its customers. We’re all used to the game's tongue-in-cheek humor and blasé treatment of delicate subjects, but when they said that they were selling bullshit on Black Friday, many fans didn’t believe them…and ended up getting a pile of poop. Seriously.
The guys behind Cards Against Humanity (CAH) used this gimmick to protest Black Friday, which they think is a bunch of bullshit. CAH co-creator Max Tempkin told TIME, “We all really hate Black Friday, it’s just kind of a horrible day…. It comes after this day where you’re supposed to be thankful for what you have, and then it’s just this whole huge media spectacle of people fighting each other to save $50 on a TV.” So this past Black Friday, CAH pulled all of its stock from its site and replaced it with $6 boxes labeled “Bullshit." And CAH was very clear that it was selling actual feces from a real bull — the site even suggested that those who purchase this trinket use it to "fertilize your garden, adorn a festive tree, or surprise a loved one with the gift of poop." Within two hours, 30,000 people had purchased poop and the deal sold out.
Some buyers didn’t believe that CAH would sell them actual poop, and some thought that it was illegal to send poop. Some thought that there would be a card hidden inside the feces and others were expecting a silly knickknack. They were all wrong. Tempkin even took to Twitter to reiterate that yes, the boxes of bullshit were actually boxes of bullshit.
And here is video of a brave soul unwrapping their box of dried bull poo:
Though many outlets are reporting that CAH made $180,000 from their prank, the card company actually only made a profit of $6,000. It turns out that it’s expensive to package and send bullshit, $5.80 each to be exact, so they only made 20 cents a box. CAH donated its profits to Heifer International, a charity that promotes self-sustainability by providing livestock and training struggling communities.
Hence, story of CAH’s bullshit stunt has a happy ending. Those who weren’t completely repulsed by their purchase are actually reselling the boxes of crap on eBay for as much as $39. So if you are still looking for a present for that friend you love to hate, you might want to go on eBay before they sell out.
Image: Kevin's Channel/YouTube