Is a Preserve Baby Line on the Horizon?

Serena van der Woodson — I mean Blake Lively — the mastermind behind lifestyle website Preserve is a mom-to-be. What are all famous expectant mothers contractually obligated to do? Design baby clothes, of course! There are rumors amongst the fashion set that Blake Lively is planning a Preserve baby line. You know what that means — miniature "trench cloaks" for all!

The Age of Adaline actress, who's maternity style has essentially just been a walking advertisement for Preserve, may be planning to cash in on her trendy pregnancy with a range of "diapers, bath and body products and infant clothing," an anonymous source told OK! Magazine. According to my obviously well-informed projections, the line, rumored to be named Preserve Baby (natch) will feature a ton of culturally appropriative "Aztec" prints.

If you're thinking, "Wow, I really don't want to buy over-priced baby clothes from a website that glorifies the antebellum South!" well, don't worry. Blake doesn't want you anyway. "She wants to start by catering to high-end clients — women like her,” said the source. Isn't that what she was already doing?

I think "The Jezebel Thirsty 100," on which Blake Lively is listed first, sums up my feelings on Preserve Baby best: "Certifiably one of the most boring women in the world, somehow [Lively's] grown up surrounded by people who have convinced her that she's so fascinating that she should sell her used maternity clothes on a website as, like, a business."

The joke's on us, though, because she's laughing all the way to the bank.

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