'Fifty Shades of Grey's Dakota Johnson's Golden Globes Dress Is Grey, Of Course, Proving Marketing for the Film is Everywhere

Anyone tuning into the 72nd Golden Globe awards Sunday night as greeted with plenty of sexiness on the red carpet... and during nearly every commercial break as well. That's because, ahead of its Valentine's Day release, Fifty Shades of Grey aired its trailer more than several times, turning up the marketing before the film turns up the heat in the movie theater. But Fifty Shades, directed by Sam Taylor-Wood and starring Jamie Dornan as the tit(hah)ular character, didn't stop the advertising there. Because star Dakota Johnson's 2015 Golden Globes Chanel dress was, of course, grey. Well, maybe silver, but we get the point, right?

Of course, why wouldn't Johnson take the opportunity to push her movie, which has been met with mostly jeers from those (particularly in the BDSM community) who didn't quite take to E.L. James erotic novel? After all, Johnson and Dornan are presenting at the Globes, getting some serious face time in front of a crowd that no doubt can't wait to hear what Tina Fey and Amy Poehler have to say about the pair upon introducing them. Still, the fashion choice might just be a little bit too spot-on. Because, really, using the red carpet to promote your work will never be in vogue following disasters like this.

That said, Johnson does look fantastic, her sparkly Chanel dress spotlighting the figure that we'll likely see plenty of on Feb. 14.

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And Dornan didn't look so bad himself.

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And, really, Fifty Shades has never quite been known for its subtly, right?

Image: Getty