Stella McCartney's New Ads Are Makeup-Free

Stella McCartney wasn't kidding when she said she wants her fashion and fragrance ads and imaging to project strength — and for the beauty to come from within instead of being overly sexual. Well, the Stella McCartney Spring/Summer 2015 ads are here and they feature fair-skinned and blue-eyed blonde model Natalia Vodianova totally crushing it with the "no makeup" makeup look and cradling amazing metallic McCartney bags. The images ooze confidence with a minimum of flesh being flashed and that is beyond refreshing.

McCartney recently dished on her issues with the beauty and fashion industry, noting that she doesn't want blank or vapid models strutting on her runways. These ads fall flawlessly in line with the standards she has set forth and her strong view point.

Her signature and much coveted Falabella bags, with their chain strap detail and their DNA distinct shape, are prominently displayed in the images, in different sizes and finishes. And while we are in the throes of a bone-chilling winter season, the summery locale and festival-ready slip dress will make you crave beach days and concert-attending nights, for real!

And let's not forget that Vodianova is exotic yet simple and doesn't need to resort to showing off way too much skin to appear sexy, which was another point that McCartney made.

The Falabella asserts its iconic "It" bag status in this ad, whilst the slip dress is universally flattering and would look good on any stylista — be it those with tomboy shapes or with bangin' curves. And I love how the blue of the bag brings out the blue of Vodianova's eyes.

Once again, Stella McCartney and her brand have elevated their game.

Images: Getty; Stella McCartney