Kendall Jenner's first ad for Estée Lauder is here, and it's certainly not what I was expecting. Don't get me wrong, this is Kendall Jenner we're talking about, so it's obviously gorgeous. But it has a pretty odd psychological thriller vibe to it. I've never seen The Twilight Zone, but I imagine this is what it would be like if it were modernized and rebranded as a beauty program.
That said, she is stunning in the ad. I would have imagined that Kendall's first Estée Lauder spot would have channeled more of the classic glamour that the brand is known for, but maybe their selection of Kendall as a new spokeswoman is their way of trying to reach a younger, "trendier" audience, and they're reflecting that in their ads featuring the model/reality star, too.
I do have to say, the product they're promoting here is catching my eye — Little Black Primer is kind of exactly what I need. While I love my Smashbox lash primer, I forgot to top it with mascara before I left my apartment the other day, so I was stuck working white eyelashes till I could get home to remedy the mistake. Not my best look, I must say. So although this ad is a bit strange (the way Kendall moves her eyes at 0:12 is really freaking me out) it just might have worked on me.