I'm not sure there is a self-proclaimed celebrity "lifestyle expert" who is more controversial than Gwyneth Paltrow. Besides hocking her cookbooks and website in addition to her movies (which, let's face it, are probably what she's known the least for now), Paltrow is now recommending Sex Dust to enhance your love life. And yes, Sex Dust is a real thing.
Paltrow's latest obsession is Moon Juice, a brand of beauty products she claims will make your life that much more worth living. On GOOP, she declares the line of products to be "unlike anything else out there"... but I'll be honest: I don't really see what's special about them. Besides, who uses dust as a beauty product? (Besides Gwyneth, I mean.)
According to the Moon Juice website, Sex Dust is an "aphrodisiac warming potion [that] will send waves of blood to all the right places." It's also "holistic" and will somehow help to "[support] brain chemistry, hormone production, [and] glandular and fluid replenishment." There don't seem to be any scientific studies or evidence given to back up the companies claims, so it's probably best to take them with a grain of salt. For the curious, the dust's ingredients include Epimedium, Ho Sho Wu, Schizandra, Cristanche, Shilajit, Maca, Cacao, Lo Han Guo and Stevia; a quick Google search reveals them to be mostly popular herbal remedies or sweeteners. To ingest the dust (yes, ingest), you add a teaspoon to any eight ounce beverage, hot or cold, of your choosing; if you want to give it a shot, it's $60 for a four ounce container. Just FYI.
I'm not sure if Paltrow really believes in this product or if it's just another promotional scheme for GOOP; she also offers up a recipe for sex bark on her blog that uses the mystical dust. She claims that the dessert is "perfect for a sweet bite after a romantic dinner," along with providing all the benefits the dust claims to have. Whether you buy the whole concept or not, though, you do have to give Paltrow credit for building an entire empire on her passion for weird products.
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