It unclear exactly why or how this is happening, but ‘granny chic’ is having a moment. Not to be confused with bag lady chic (as popularized by the Olsens), granny chic seems to apply exclusively to fashionable young people dying their hair gray. Why? Your guess is as good as mine. But whether or not you’re chill with it, it’s happening, so let’s unpack this together.
This beauty trend isn’t actually new. In recent years, the style has been weaving itself in and out of fashion trends since as far back as 2007. Tavi Gevinson, style icon as she is, rocked the look a few years back. Youngest of the Kardashian crew Kylie Jenner hyped the look last last year, and shades of silver have also been worn by Girls’ Zosia Mamet, Audrina Patridge, and Rihanna in recent months.
“It can be tempting to declare it as a feminist commentary,” writes Tanya Basu at the Atlantic. “Men are considered distinguished and sophisticated with flecks of gray or a shield of silver.” But women, she points out, are typically not. And there may be something to say for that. Why not make your hair an extension of your ideological stances? Why not let beauty be an expression of your feminism? Live your best life, you know?
Below, a few pictures of your favorite ladies with silver locks to help you channel your inner granny.