ASOS is officially giving me two things I can’t get enough of: The best of spring 2015 fashion and adorable dogs. You heard me. Adorable dogs. The store just gave a sneak peek of what they have in store for us in 2015, and they definitely did it in the cutest way possible — by including their office pet, Bubba in the images. Talk about a great marketing campaign!
Although this isn’t quite what we had in mind for model diversity, this approach is quite different. The team of fashion editors hand-selected the curly-haired Bubba to model his favorites for spring. The line features glitter and crystal embellished clothing and bags, shoes with lively prints and military inspired chicness. Don’t mind if I do! So, clearly, what’s good enough for that dog is good enough for me. Good boy, Bubba, you did ASOS proud!
The SS15 line will be hitting the site throughout the next couple of weeks, with some pieces available now. So, be sure to keep a look out! I’m starting a wishlist now.
For your viewing pleasure, without further ado: the dog that models clothes a.k.a. the cutest thing you will see all day. Week. Spring? You get it: it’ll be a while!
Images: Getty, ASOS (5)