Now that Taylor Swift is a modern-day Santa Claus, it's only fitting that we wonder what goes on behind the scenes. Sadly, she doesn't have a bunch of elves working magic for her — unless you count her gang of awesome friends like Lorde, Selena Gomez, and Karlie Kloss — but she revealed why she gives gifts to her fans in a recent interview with The Telegraph. It's exactly what you probably imagined, too — she just really, really loves her Swifties and wants them to feel appreciated.
"I love them. They are cool and smart and hilarious and focused on the right things. I want to make the most of this cultural relevance or success or whatever you want to call it, because it’s not going to last. I have to be as good a person [as I can] while my name still matters to them. Because it’s not always going to matter to kids who are 15 and really struggling with who they want to be or [because] their friends were brutal to them at school that day. That’s actual turmoil. I have to do everything I can to make their day better while I still can."
Cheering fans up isn't just about mailing out a big box of presents or paying off part of someone's student loan, though. Swift understands that each person is unique and special and deserves a gift that makes sense for them, hence her "Taylurking." She goes back on their "social media sites for the last six months" and figure out their likes and what's going on in their lives. Naturally, her explanation of that is even sweeter than the gifts themselves.
"Do they like photography? I’ll get them a 1980s polaroid camera. Do they like vintage stuff? I’ll go to an antiques place and get them 1920s earrings. Do they work out a lot? I’ll get them work out stuff. When you actually get to know them on a person-by-person basis, you realise what you’re doing is special and sacred and it matters."