Instagram Launches Video Option, Complete With Filters

Just like we warned you, Facebook (daddy of Instagram) has announced that it's turning Instagram (bitter rival of Vine) into a place to share moving images. With filters! (Stinson! Vesper! Clarendon! Pleasure to meet you.)

On Thursday afternoon, Face-gram released a video explaining how to, um, use their video service.

And if you're "following" brands on Facebook, you might notice that they're already integrating moving ads to the new feature:

Instagram co-founder Kevin Systrom said "we can’t wait to see what you’ll create," presumably while listening intently to the "ka-ching" sounds in his head.

Zooey Deschanel was quick to jump on the trend, uploading to Instagram this video of her dogs fighting adorably over a stuffed duck.

We'll give this guy the last word: